Web design services: not a template, a site tailored to your brand.

What do professional web design services actually solve?

Professional web design services decide how a site looks, how visitors use it and what they end up doing. For us, good web design answers three questions clearly: who is this site for, what reason does it give visitors to trust you, and which action does it lead them to, whether that is a call, a form or a WhatsApp message? Visual style then serves those questions.

There is a practical reason for this. Research by Nielsen Norman Group shows that users often leave web pages within 10-20 seconds. Pages that communicate a clear value proposition within the first 10 seconds, however, hold attention far longer. So the first screen, the headline and the first button are never details we leave to chance.

We also want to be clear about what web design does not solve:

• It will not sell a product or service nobody is looking for.
• It will not grow organic traffic by itself without regular content and SEO work.
• It does not replace an ad budget; it does, however, stop ad visitors from going to waste.

If you want the fundamentals first, our complete guide to web design covers them. The rest of this page explains our process, the factors behind the price and the questions worth asking before you decide.

Template or custom code: which one fits your business?

Our honest answer: not every business needs custom code. For a one-page event announcement or a short-lived campaign, a well-chosen theme can be enough. Once your site has to carry sales and trust for years, though, the math changes.

Website builders such as Wix or Squarespace are a third route. You can launch a simple site yourself within days. However, design, speed and SEO stay inside the platform’s limits, and moving away later usually means rebuilding from scratch. So a builder suits an early test. Once you invest in ads and SEO to win customers, owning the code is the safer base.

Theme developers want to appeal to everyone, so themes arrive with dozens of features, stylesheets and plugins you never use. In addition, every plugin means another round of updates and security checks. With custom code, a page carries only what you need, and the design follows your target customer instead of the theme's mold.

When you decide, we suggest weighing these criteria:

• Lifespan: If you will use the site for more than three years, ease of maintenance matters more than the starting cost.
• Speed target: If traffic will come from ads or SEO, every second affects conversions.
• Differentiation: Using the same theme as your competitors makes you look ordinary at first glance.
• Independence: Another developer can take over documented custom code.

Curious which platform, theme and plugins your current site runs on? The website technology checker shows you in seconds. Running your competitors' sites through the same tool also clarifies what you don't want before a proposal meeting.

Which pages should a corporate website have?

The page list is the skeleton of the site, and we settle it before any design work. For a service business, the core structure we usually recommend looks like this:

• Home page: says what you do, for whom, and what the next step is on the first screen.
• A separate page for each main service: each one targets its own search query and answers its own questions.
• About: builds trust with the team, experience, address and credentials.
• References or case work: concrete proof, which weighs heavily in higher-budget decisions.
• FAQ: answers the questions that come up again and again in sales calls.
• Contact: map, opening hours, phone, WhatsApp and a short form.
• Legal pages: privacy notice and cookie policy.

A blog or news section only makes sense if you will publish regularly; two posts from three years ago leave a worse impression than an empty shelf. For businesses with only a few services, a one-page structure can also work. We compared both options in one-page website vs multi-page site, and our website navigation guide covers the menu side.

Which speed and Core Web Vitals targets do we set in web design?

We don't leave speed for after launch; we treat it as an architectural decision on day one. Google measures page experience with three Core Web Vitals metrics and recommends these thresholds for a good experience:

• LCP (Largest Contentful Paint): 2.5 seconds or less
• INP (Interaction to Next Paint): under 200 milliseconds
• CLS (Cumulative Layout Shift): under 0.1

According to Google's Core Web Vitals documentation, these metrics align with what its core ranking systems seek to reward. That said, a good score alone does not guarantee the top spot; relevance and content always come first.

To hit these thresholds we use lean code, correctly sized images, caching and a clean server setup. Google also indexes sites through their mobile version, so we run speed tests on a phone first. Real-user data only appears in Search Console once a site reaches enough traffic, so for new sites we work with lab measurements in the first weeks.

To check where your site stands today, try the free SEO checker and the mobile-friendly test. If you want the details of how speed affects rankings, read how site speed affects SEO.

Conversion-focused web design: why don't visitors fill in your form?

If traffic arrives but the phone stays silent, the problem is usually the page rather than the ads. These are the blockers we run into most often:

• A vague first screen: visitors can't tell at a glance what you sell and to whom.
• Long forms: every field a quote doesn't need is one more reason to abandon the form.
• Hidden contact options: the phone number isn't tappable and the WhatsApp button sits at the bottom of the page.
• Missing trust: address, real references and reviews sit far from the moment of decision.

That is why we build every page around one main action. The form asks only for what we truly need; collecting details in the first call works much better. We also write button labels that say what happens next, for example “Request a quote” instead of “Submit”.

After launch you can use the conversion rate calculator to see how well each page turns visits into enquiries. For form details, see lead form design for bookings, quotes and demos, and for the overall approach, what conversion-focused web design means.

What does an SEO-ready website delivery include?

The day a site is finished is the day it starts for Google. So we count the items below as part of delivery, not as optional extras:

• One descriptive H1 per page and a logical heading hierarchy
• Page-specific title and meta description copy
• Schema markup that fits your business (Organization, LocalBusiness, Service, FAQPage)
• An XML sitemap, robots.txt and readable URLs
• Correct hreflang pairs on multilingual sites
• Search Console and analytics connections, with conversion events defined

Sites built without this foundation later need expensive repairs: rewriting headings, changing URLs, untangling redirect chains. Doing the same work at the start, however, costs almost no extra effort.

We also draw a clear line here: an SEO foundation is not a ranking guarantee. Reaching the top for competitive searches takes regular content, internal linking and authority building, which we can continue after launch as SEO consulting. If you are curious how schema markup looks, the schema generator shows it in seconds. We explain realistic timelines in how long SEO takes.

Can you redesign a website without losing Google rankings?

Yes, as long as the move is planned. Google's site move guide recommends permanent 301 redirects and states plainly that rankings may fluctuate temporarily during a move. According to the same guide, it can take a few weeks for a medium-sized site's new URLs to replace the old ones in search.

These are the steps we follow in a redesign:

1. We list every URL of the old site, including the pages that earn traffic and links.
2. Next, we build a redirect map that matches each old address to the closest new page.
3. We carry over headings, meta data and content; we don't delete content that holds value.
4. On launch day we test the redirects one by one and submit the new sitemap in Search Console.
5. We keep the redirects in place for at least one year, as Google recommends.

If you want to follow the move yourself, the redirect checker confirms that old addresses land in the right place, and the broken link checker shows whether any 404s remain. The full checklist is in how to protect SEO during a website redesign.

How long does a web design project take, and what should you prepare?

Two things set the timeline: scope and content readiness. The quote states the delivery time in writing: a launch website usually takes 7-10 business days, a full business website 2-3 weeks. For custom builds, we plan the calendar together based on scope. Also, the clock only starts once the content reaches us.

From experience, the most common cause of delay is not design or code but waiting content. To shorten the process, we suggest preparing these in advance:

• A vector file of your logo and, if you have one, your brand guidelines
• A list of services or products with a few sentences on each
• Photos of your team, premises and work, real ones rather than stock where possible
• References, client reviews, documents and certificates
• Access details for your domain, hosting and email accounts

Throughout the project you follow each stage live in our own CRM, so you never need to ask “where are we?”. We describe each step in the corporate website design process. To get delivery time, scope and price for your site in writing, use the quote section on this page.

How do web design services change by industry and target market?

Your sector and target market shape the site more than your location does. That is also why we can work fully remotely: calls run online, designs arrive as shareable links and progress stays visible in the CRM. A few examples of how the brief changes:

• Clinics and health services: practitioner profiles, a booking flow, directions and trust signals lead, in a restrained tone that respects healthcare advertising rules.
• Local service businesses: service area, tap-to-call and Google Maps visibility come first.
• Manufacturers and exporters: product catalogs, technical documents, a dealer network and a multilingual structure with correct hreflang. Our guide to websites for manufacturers, dealers and export goes deeper.
• Clubs and communities: a fresh news feed, easy panel management and, where needed, an online store. The official website, admin panel and fan store we built for Darıca 1934 is one example.

If you serve visitors in the EU, the site also has to respect GDPR, from the cookie notice to the forms; our GDPR-compliant website guide covers the details. For sites in several languages, the multilingual website SEO guide explains hreflang step by step. If Turkish-speaking customers are part of your market, we also write and review that version natively. When you want enquiries from launch day, you can keep working with the team that built the site on Google Ads management. If your logo and color system are still open, starting with brand identity is the better order. You can browse live work across industries in our references.

Which questions should you ask before hiring a web design agency or freelancer?

Comparing quotes on price alone means comparing jobs that look alike but are completely different. We suggest getting written answers to these questions:

1. Who is accountable, and who does the work? You should know the lead and the delivery team from the start.
2. Whose name are the domain and accounts in? Domain, analytics and Search Console accounts belong in your name.
3. How many revision rounds are there? Are the number of rounds and the cost of out-of-scope changes in writing?
4. What is not included? Who handles copywriting, photography, translation and legal texts?
5. What happens after launch? How long do hosting, maintenance, security updates and support last?
6. Is accessibility on the list? Under W3C's WCAG 2.2, normal text needs a contrast ratio of at least 4.5:1.

You can measure contrast yourself with the color contrast checker. We collected a line-by-line comparison method in how to evaluate a web design proposal. If you have a scope in mind, write to us; Talha Aslan answers your quote request and owns the project from strategy to launch.