Tools
Website Value Calculator
Calculate your website's estimated value: revenue potential from monthly visitors and niche, a value range with the industry-standard profit multiple. Transparent method, realistic range; free, no sign-up.
Method: Monthly revenue ≈ visits × pages/visit × niche RPM range. Value = monthly revenue × 24-36 (the common sale multiple for content sites).
This is an estimate range: the real sale value depends on revenue proof, growth trend, link profile and the buyer. Be wary of automated tools promising an exact figure.
How a Website Is Actually Valued
On site marketplaces (Flippa, Empire Flippers etc.) the basis of price is one thing: monthly net profit × a multiple. Content sites typically sell for 24-36× monthly profit, stable and growing ones above that. For sites with unknown revenue, profit is estimated from traffic: visits × pages/visit × RPM (revenue per thousand pageviews). RPM varies dramatically by niche: general news traffic earns around $1-3 while commercial niches like finance and insurance can see $15-40; the niche selector in this tool applies exactly those bands.
Things that push the multiple up: diversified traffic (not hanging on one Google update), an email list, recurring revenue, a clean link profile and low operational load. Things that pull it down: traffic piled on one page, a penalty history, copyright risk and a declining trend. This tool gives an honest range; no automated tool promising a precise figure can know real market value, because value is ultimately what a buyer agrees to pay.
The way to raise your site's value: traffic and conversion.
Both levers of the value formula can be grown: traffic with SEO, RPM with the right monetization. Let's draw up your site's growth plan together.