About
I started this work back in middle school, when WordPress was only just being heard of; I earned my first money, more than my allowance, at that age. And since 2012 I have been in digital marketing professionally. Behind those ads you come across, there is often not a team, but a single name who does the work in person. This page is the story of that name.
Story
The road from the first WordPress sites built in middle school to the inner workings of an agency, and from there to a 100% no-middleman model.
I was still finishing primary school; WordPress was only just being heard of in Turkey. While my friends played games, I was installing WordPress on free hosting, breaking themes and putting them back together, picking up HTML by trial and error. By the time I reached middle school this curiosity had turned into work: I was building my first sites for small businesses and earning, at that age, more than my pocket money. The question "why does a site rank higher on Google?" laid the foundation of my entire career.
In high school the curiosity turned into a serious craft. My first real clients and first measured campaigns fall into those years: I ran ad experiments with the budget in my pocket, drew up keyword lists, and tried to figure out why a click did or did not turn into a sale. 2012 is the year I carried this from "hobby" to "profession".
The first stretch of my professional life was spent under the roof of an agency. There I learned two things: the inner workings of the business, that is, strategy, media buying, technical SEO, reporting, and where the system gets clogged. The client would walk into the meeting with the sales team, the account manager would take the brief, and someone the client had never met would do the work. Every layer caused information loss, stole time, and inflated the invoice.
I asked myself a clear question: is it the layers that grow a brand, or a direct relationship with the expert who does the work in person? The answer was clear. I removed every layer in between. Today, every brand that works with me finds, at the other end of the line, the person who will personally do the work: the same person takes the brief, builds the strategy, and reports the results.
That middle-schooler's WordPress curiosity has grown into live systems today; I still build every campaign with my own hands. My own products like Takipox, Planox, Sigortox and the brands I have grown from a dental clinic to a law firm are all on the references page.
My greatest advertisement is the work I produce.
You will not hear the sentence "We will get you to the number one spot in a month" from me. In our very first meeting, I openly discuss which business can grow, with which method, and over what time frame: first the right diagnosis, then measurable work.
I work with Google Partners badged account management; conversion tracking is set up on day one in every project. I don't concern myself with the phrase "the ad is running," but with which click turns into which phone call and sale.
Transparency
For me, transparency is not a marketing slogan but a working system. Through the CRM I developed myself, each of my clients tracks the tasks, the delivery dates, and the current status of their work live.
You never have to ask "What's the status of my work?" because the panel is already in front of you. If it crosses your mind at midnight, you just open it and look: which task is done, which is next, all on the screen.
Values
Three working principles that have passed through the filter of 14+ years and remained unchanged.
Your data decides which channel you need. Sometimes I tell a brand that comes in for Google Ads, "your site isn't ready for conversion yet, let's start there"; it brings in less revenue in the short term, but it produces the right work in the long term.
Whether things go well or badly, you face the same person. The sentence "that team did it, I don't know about it" does not exist in this model; my signature is on the work.
I have seen sites that shine for a few months with tactics that trick Google, then get wiped out by a penalty. I build the foundation that will carry your brand for years: a solid site, the right content, measured advertising.
Intro
As you read this, I'm probably pushing a project live somewhere, maybe chasing a bug from the back seat of a moving car. In short, for me this isn't a 9-to-5, it runs in the background around the clock.
My Own Agency
I took everything I learned inside agencies and built my own brand, OYOX Digital Marketing Agency. But I didn't design OYOX like a classic agency: instead of layers to hide behind, I built a structure where you work directly with the founder who does the work. The agency's power, team and infrastructure are at your service, but the person you talk to, who builds the strategy and delivers the work, is always me.
Explore OYOXAt a Glance
From my office in Nida Kule, I work with brands all across Turkey and Europe; the process runs with the same transparency even remotely.
The next step
Let's talk about your project in a free 15-minute call. No intermediary, no sales team; you speak directly with the person who will do the work.
Start a Project
Thanks {name}, your brief landed directly with me. I usually reply within the same day.
What happens next?
