Strategy & creator selection
Mapping your customer to the creators they already trust, vetted for audience quality, not follower headlines.
Services /06
Influencer Marketing tied to real goals
The right face, saying the right thing, on the right channel, tied to a goal you can point at afterwards. That is influencer marketing done as marketing, not as expensive applause.
Creator SelectionCampaignsVideo ProductionMeasurement
The method
Borrowed trust, measured
When influencer marketing fails, it is almost never the channel, it is the method.
Influencer marketing has a deserved reputation problem: budgets handed to whoever has the most followers, briefs written in a hurry, and results summarized as "great engagement", a phrase that has never once paid an invoice. When it fails, this is almost always why. Not the channel. The method.
Done with method, it is one of the most persuasive tools available, because it borrows something advertising cannot buy directly: an audience's existing trust in a person. My job is to make that borrowed trust work for your specific goal, store visits, sign-ups, launches, sales, and to prove afterwards that it did. Working from Istanbul since 2012, I know the Turkish creator landscape natively: who genuinely moves their audience, who inflates numbers, and what a fair price looks like.
And you work with me directly. No influencer agency stacking its margin between you and the creator, no mystery fees, 100% middleman-free, with the whole campaign visible in my CRM software.
Deliverables
What influencer marketing covers
Selection, deals, briefs, production and proof, one owner from goal to report.
Negotiation & agreements
Deliverables, usage rights, timing and disclosure obligations agreed in writing before content is made.
Briefing & content direction
Briefs that protect your message while leaving creators the authenticity that makes their audience listen.
Video production
When a campaign needs its own footage, product films, ad creatives, edits for reels and shorts, production runs under the same roof.
Measurement & reporting
Tracked links, codes and agreed KPIs; you see what each collaboration produced, in business terms.
Amplification
The best-performing creator content reused, with permission secured in advance, in your paid campaigns, where it usually outperforms studio ads.
Market entry
For international brands entering Turkey
One of the fastest credibility shortcuts for a foreign brand, and one of the easiest places to be overcharged.
Turkey's social media usage is intense even by global standards, and Turkish audiences respond strongly to creators who speak their language culturally, not just literally. That makes influencer collaborations one of the fastest credibility shortcuts for a foreign brand, and one of the easiest places to be overcharged without local knowledge. I select and negotiate on the ground in Turkish, keep campaigns compliant with local disclosure rules, and report everything back to you in English.
Stronger together with the rest of the system
A campaign spike is worth most when something catches it: a website that converts the curiosity, a brand identity distinctive enough to be remembered a week later, and retargeting that follows up the visit. Because those layers run through one person here, your influencer budget never performs in isolation.
Process
How a campaign runs
Goal before anything
We define what success means in numbers, and which creators' audiences can realistically produce it.
Deal, brief, produce
Agreements in writing, briefs that respect the creator's voice, production support where needed. Every step visible in the CRM.
Measure, learn, repeat
Post-campaign, we review what each collaboration returned and reinvest in what worked. Relationships with performing creators compound over time.
Free intro call
Have a launch that deserves the right faces?
Tell me the goal in a free 15-minute call and I will sketch which kind of creators, and which kind of campaign, would actually move it.
What's included
Why with me?
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- Native knowledge of the Turkish creator scene
- No agency margin between you and creators
- Every campaign tied to measurable goals
- Video production under the same roof
FAQ
Frequently asked about influencer marketing
Short, honest answers, the same ones you would get on the phone.
Backwards from your customer, never forwards from follower counts. I look at who the audience actually is, whether engagement looks organic on close inspection, how the creator's previous brand work performed, and whether their tone can carry your message credibly. A mid-sized creator with the right audience routinely beats a celebrity with the wrong one, and costs a fraction as much.
It can and must be measured. Every collaboration I run gets its own tracking: dedicated links, promo codes or landing pages, agreed deliverables and a definition of success set before anyone posts. Awareness is a fine goal too, but then we agree on how awareness will be evidenced. What I do not accept is "the post got good vibes" as a report.
Yes, that is a core scenario for me. I am based in Istanbul, follow the Turkish creator scene natively, and handle selection, negotiation, briefing and content review in Turkish, including compliance with local advertising disclosure rules. You get the whole campaign reported back in clear English, with results tied to the goals we agreed.
Next project
Let's talk about your project.
No middlemen, no layers: you talk directly to the expert doing the work. The first consultation is free, I listen to your goal and come back with a clear roadmap.