Account setup or rescue audit
Campaign structure, keyword match types, negative keyword hygiene and settings that quietly waste money, corrected before scaling.
Services /02
"The ads are running" is not a report. Which click converted into what, that is a report. I manage Google Ads accounts against that single question, under Google Partners-badged, certified management.
The principle
Google Ads rewards the advertiser who measures better, not the one who spends more.
Google Ads is the fastest way to put your offer in front of people who are searching for it right now. It is also the fastest way to burn money invisibly: broad match keywords bleeding into irrelevant searches, campaigns "optimized" toward clicks nobody measures, and budgets split evenly between what works and what does not because nobody checked which is which.
I have managed accounts since the days when Google Ads was still called AdWords, and my rule has not changed in 14+ years: no budget is spent without decision data. Conversion tracking, forms, calls, purchases, WhatsApp taps, goes live on day one. Only then do campaigns scale, because only then do we know what "working" means in your business, not in a dashboard.
There is no agency layer here. The person who plans your campaign structure writes the ads, sets the bids, reads the search terms and answers your questions. Directly.
Deliverables
From account rescue to continuous optimization, every campaign type, one accountable owner.
Campaign structure, keyword match types, negative keyword hygiene and settings that quietly waste money, corrected before scaling.
Ads matched to real purchase intent, with landing pages reviewed so the click has somewhere worth landing.
Product feed health, campaign structure and query steering for online stores.
Bringing back visitors who did not convert, with frequency and messaging that persuade rather than stalk.
Forms, calls and sales tagged correctly from day one, so every lira or euro of spend stays accountable.
Search term mining, bid and budget reallocation, ad testing, continuously, not "when the report is due".
Market entry
Keywords are researched, never translated, and reporting stays in clear English.
For international companies, Turkey is a large, mobile-first, price-aware market, and a very easy place to waste an ad budget if your keywords are translated instead of researched. Turks do not search the way your home market does. I build Turkish campaigns from native keyword research, write ad copy in natural Turkish, and report back to you in clear English. For Istanbul businesses, the same discipline applies in reverse: local competition is fierce, and the winner is usually whoever measures better, not whoever spends more.
Quality Score is real money: a slow or confusing landing page makes every click more expensive. That is why Google Ads management often pairs with web design for landing pages that load fast and convert, with SEO consulting so paid and organic reinforce each other instead of competing, and with e-commerce consulting when the goal is measured in orders rather than leads.
Process
In the free intro call and account audit I tell you what is fixable, what is wasted and what a realistic goal looks like, before any budget moves.
Tracking first, always. Once we can see which click becomes a customer, scaling is a decision, not a gamble.
Every task and change is visible in my CRM 24/7, and results are reported in business terms: cost per lead, cost per sale, return on spend.
Free account check
Bring your account to a free 15-minute call. I will show you the first three things I would change, and you can judge for yourself whether the person behind the ads knows his craft.
What's included
Related services: SEO Consulting · Web Design & Development · E-Commerce Consulting · Back to all services
FAQ
Short, honest answers, the same ones you would get on the phone.
Next project
No middlemen, no layers: you talk directly to the expert doing the work. The first consultation is free, I listen to your goal and come back with a clear roadmap.
Start a Project
Thanks {name}, your brief landed directly with me. I usually reply within the same day.
What happens next?