Social media management services, planned and run by our team.

What are social media management services, and what do they not include?

Social media management services run a brand’s accounts on a strategy, a monthly content calendar and measurable goals. The work covers research, content planning, design and short video, publishing, replies and a monthly report. What is possible: turning your accounts into a consistent channel that builds trust and brings enquiries. What is not possible: controlling the algorithm or guaranteeing a number of followers. That is why we commit to steady publishing and transparent measurement instead.

Our way of working is clear. Talha Aslan sets the strategy, and experienced team members handle content production, design, video editing, community management and reporting. First, we review your accounts and competitors. Then we send each month’s calendar for your approval. After that, we publish the approved posts and answer comments by the rules we agree. At the end of the month, we show you in numbers what worked. Your accounts stay yours, because we get access through official role settings instead of passwords.

Some work belongs to our other services:

• Creator partnerships and shoots: these belong to our influencer marketing service.
• Search ads: ads on Google run under Google Ads management.
• Landing pages: we build the page that welcomes social media visitors as part of web design.

Which platforms should you be on: Instagram, TikTok, LinkedIn or all of them?

You do not have to be everywhere. The platforms where your customers spend time, and which you can feed consistently, are enough. In fact, three half-abandoned accounts look worse than one account that runs well. That is why we start platform choice with the audience; our target audience analysis guide shows how.

These are the pairings we set up most often:

• Instagram and Facebook: clinics, restaurants, spas, shops and local service businesses with strong visuals. For many of them, Instagram management on its own is a good start.
• LinkedIn: B2B companies, consultancies and corporate services. According to LinkedIn’s own best practice guide, companies that post weekly see a two times lift in engagement. Our guide to finding customers on LinkedIn covers this side in detail.
• TikTok and Reels: brands that want younger audiences and can produce short video.
• YouTube: products that need longer explanations. It usually needs a separate production plan.
• Regulated professions: clinics, therapists and law firms. Professional rules restrict advertising in many countries, so we set these accounts up to inform rather than promote.

For a small business, social media management usually starts with one platform done well. Then, once the data shows what works, we add a second platform together.

We ask three questions before deciding. Are your customers there? Can you produce that platform’s format regularly? Do you have a page or a message flow ready for the interest it creates? If you cannot say yes to all three, put that platform on hold for now. As a result, you protect both your time and your budget. For a new brand, one early job is securing the same username or page address on Instagram, TikTok and LinkedIn. If yours is taken, our Instagram username claim service pursues it through legal routes.

How do the Instagram and TikTok algorithms work, and how often should you post?

The platforms’ own explanations put the idea of one secret algorithm to rest. Adam Mosseri, head of Instagram, explains in an official post that Feed, Stories, Explore and Reels each use their own ranking. In Feed, the main signals are your activity, the post itself, the person who posted and your shared history. In Reels, however, the key predictions include reshares, watching to the end and likes.

Two notes from that post matter most in our daily work. First, Instagram aims to show watermarked, low resolution, muted or recycled reels less. Second, the platform says it does not suppress organic content to sell ads. Likewise, TikTok states that follower count is not a direct factor in its recommendations. Instead, interactions such as watch time generally carry more weight.

So how often should you post? No platform publishes one official number that fits everyone. In practice, our advice is to pick a rhythm you can sustain without cutting quality. Meta’s spam policy also notes that posting at very high frequencies can count as spam. Therefore we plan the calendar around your team’s capacity. Then we track results with the Instagram engagement rate calculator and the monthly report.

How does the monthly content calendar work, and who approves it?

We prepare the calendar before the month starts and send it for your approval. It is not a random list of posts; instead, it rests on a few content pillars tied to your goals. For example, a dental clinic might use treatment explainers, team clips, common questions and practical notes on opening hours and booking. Healthcare accounts keep this informative, because advertising rules for clinics are stricter in most countries.

Each calendar includes the following:

• Timing: the day, time, platform and format, such as a Reel, carousel, story or LinkedIn post.
• Draft: the visual or video, the caption and hashtag ideas.
• Disclosure: the required labels for any ad, partnership or giveaway.
• Purpose: saves, profile visits, website clicks or messages.

We keep approvals in one place. You comment post by post, and our team works in the revisions before the publishing date. A written brand voice also shortens the approval rounds; our brand voice guide helps with that. For hashtags, the hashtag generator gives you ideas. However, we recommend keeping tags few and relevant.

The calendar pays off after publishing as well. At the end of the month, we put it next to the results. Specifically, we check which pillar people saved and which one brought messages. Then we shift next month’s mix accordingly.

How do comment and message management work, and what happens in a crisis?

Community management is the most neglected part of social media. An unanswered price question is a lost customer. Meanwhile, the wrong reply to an angry comment makes a crisis bigger. That is why we write a reply guide together before we start:

• Questions our team answers: opening hours, location, product details and general questions.
• Topics we pass to you: price talks, complaints, returns and anything medical or legal.
• Reply times: business hours, with an automated greeting outside them.
• Crisis threshold: repeated complaints, allegations against staff or a chance of press coverage.

Once we hit the threshold, we first pause the calendar. Together we then prepare one clear, consistent statement. Our guide on how to handle a social media crisis walks through these steps. Negative reviews also build up on your Google Business Profile, not just on Instagram. Through our Google review removal service, we report the ones that break Google’s rules via official channels and follow each case to a decision.

Personal data needs care too. A customer’s phone number, order details or health information never goes into a public reply. Instead, we move the conversation to a private message or a call. Before you share a recognisable photo of a customer, get their written consent. In the EU, consent is usually the safest legal basis for that, and our GDPR guide explains the basics.

Is organic posting enough, or when do you need paid social?

Organic posting builds trust with existing followers and lets you test content before you spend money on it. However, reaching new audiences quickly and predictably usually takes ads. Instagram says it does not hold back organic reach to sell ads. Still, no platform promises anyone a specific reach.

So we plan both channels together. A post that performs well organically is the first candidate for an ad test. We recommend paid social especially in these cases:

• Launches: a new branch, product or campaign.
• Local reach: people in a specific area within a short time.
• Retargeting: people who already visited your website or messaged you.

We run paid social when you add it to the quote. We open the ad account inside your own business portfolio, and you pay the platform directly. Our guide on calculating a social media advertising budget helps you set the amount. In addition, organic growth or paid ads compares the two routes. If the page that greets ad visitors is weak, the results stay weak too. That is why we build that page on the web design side.

Which legal rules apply to a business social media account?

Social media is creative work, but it also touches the law. That is why every post in the calendar goes through our checklist before it goes live. Because the rules depend on where your audience is, we check them for every market you target:

• Ad disclosure: in the US, the FTC expects a clear and conspicuous disclosure whenever a creator has a financial, employment or personal connection to your brand. In the UK, the ASA expects influencer ads to carry a clear “ad” label up front. If you also advertise in Turkey, influencer ads there have had to show “Reklam” or “Tanıtım” plus the advertiser’s name since 1 August 2026.
• Music: Meta’s Music Guidelines prohibit commercial use of music without the right licences. Some business accounts cannot use the licensed library, so they rely on the royalty free Meta Sound Collection.
• AI content: Meta adds an “AI info” label to content it detects as AI generated. In the EU, Article 50(4) of the AI Act has required disclosure of realistic AI deepfakes since 2 August 2026. Turkish ad rules also require disclosure when AI materially shapes consumer decisions.
• Data processing: when we handle comments and messages for you, we process personal data on your behalf. Article 28 of the GDPR and of the UK GDPR requires a written processing agreement for that. Because our business is based in Turkey, you also need EU standard contractual clauses or, for UK clients, the IDTA or UK Addendum.
• Personal data: in case C-210/16, the EU Court of Justice held that a Facebook page operator shares responsibility with Meta for visitor data.

We cover partnership disclosure in more depth on our influencer marketing page. When a legal step is needed, we manage the process from start to finish with the support of the lawyers we work with.

How do you run a compliant Instagram giveaway?

Giveaways bring engagement quickly, but people also get them wrong more often than any other campaign. Above all, the rules differ by country.

In the US, a prize promotion generally has to offer a free way to enter, because prize, chance and a required purchase together can make it an illegal lottery. The UK’s CAP Code, meanwhile, has a dedicated section on promotional marketing, including prize draws. In Turkey, non-cash prize draws generally need permission from the National Lottery Administration, applied for at least fifteen days before the campaign starts. Therefore we plan the timeline around the rules of every country where people can enter.

The platform adds its own rules on top. Instagram’s promotion guidelines require the following:

• Responsibility: you own the official rules, eligibility terms and compliance with local law.
• Release: every entrant releases Instagram completely.
• Disclaimer: the promotion states that Instagram does not sponsor, endorse or administer it.
• Tagging: you do not encourage people to tag themselves in photos they are not in.

Meta’s spam policy also bans giveaways that offer cash or cash equivalents for likes or follows. It also bans offering anything of monetary value in exchange for engagement. In practice, we write clear entry rules. They name the organiser, entry period, prize and how you pick and contact the winner. We also keep winner data only as long as you need it.

For the draw itself, our giveaway picker selects winners and backups at random in your browser. It supports a fair draw, but it does not replace any permission your country requires.

Switching agencies: how do you get your accounts back, and what belongs in the contract?

When you part ways with an agency, the biggest risk is unclear ownership of your accounts. First, check in your Meta business settings which business portfolio owns your Facebook Page and Instagram account. If the agency’s portfolio owns them, ask the agency to remove them from its portfolio, then add them to your own. Ad account ownership, however, cannot move between portfolios. So the agency can give you partner access, or you open a new ad account in your own portfolio and attach your payment method there.

Then work through these steps:

• Access: remove former staff and agency people, and turn on two factor authentication.
• Other platforms: confirm that you hold the super admin role on your LinkedIn Page and own your TikTok Business Center.
• Files and rights: ask in writing for the source files and the usage rights to designs and videos.
• Locked out: if you cannot log in or Instagram disabled the account, we first restore it through official channels; our Instagram account recovery service runs this end to end.

In a new contract, look for these points: accounts and business portfolio in your name, ad spend going from your card straight to the platform, term and notice period, and the files you receive at the end. With us, the accounts stay yours from day one, and we handle the handover together in the first two weeks. If your visual identity is not settled yet, start with brand identity work first.

How soon do social media management services show results, and how do you measure them?

The first month is mostly setup: audit, strategy, templates and the first calendar. To see the effect of steady publishing, you usually need at least three months of data. This is not a guarantee but a realistic frame from our experience. That said, your industry, starting point and budget all shift the timeline.

We do not judge success by follower count alone. Instead, the monthly report answers these questions:

• Reach: did the content reach the right people, including non-followers?
• Value: did people save, share and watch it?
• Business: did the account bring profile visits, link clicks, messages and enquiries?
• Website: what did visitors do next, such as forms, calls or sales?

We tag every website link with the UTM builder. As a result, you see social media enquiries separately in Google Analytics. Our guide to digital marketing KPIs explains which metrics matter. For more visits, read how to drive website traffic from social media. To look at your accounts together, send us a message.