Store setup & platform strategy
Choosing and configuring the right platform for your catalogue and team, or auditing the one you already have.
Services /04
E-Commerce Consulting built for sales
Traffic is a vanity metric until it becomes an order. I help online stores count customers instead of visitors, from store setup and product pages to the checkout flow where most revenue quietly leaks away.
Store SetupCheckout FlowProduct PagesTurkey Market Entry
The second half
Where revenue quietly leaks
Getting people to the store is the cheaper half of the job. This service is about the other half.
Every e-commerce business eventually learns the same expensive lesson: getting people to the store is only half the job, and usually the cheaper half. The other half is what happens between the landing and the payment confirmation, the product page that does not answer the customer's real question, the shipping cost that appears one step too late, the checkout that asks for one field too many.
E-commerce consulting is where I bring 14+ years of digital marketing to bear on that second half. I have built and grown commerce systems of my own, live platforms processing real orders every day, so my advice comes from operating experience, not from a slide deck. Every recommendation is engineered toward one metric: completed orders.
And as with everything I do, you work with me directly. No agency, no junior consultants, no outsourced "specialists", and full visibility of the work in my own CRM software, 24/7.
Deliverables
What e-commerce consulting covers
From platform choice to the growth loop, every layer measured against completed orders.
Product page optimization
Structure, imagery, copy priorities and trust signals that answer buying objections before they become abandoned carts.
Checkout flow & conversion
Reducing steps, surprises and friction in the exact place where interest becomes (or fails to become) revenue.
Payments & logistics for Turkey
Local payment expectations, installments, cargo integrations and marketplace presence, the operational layer foreign sellers underestimate most.
Measurement
E-commerce analytics and conversion tracking configured so you know your numbers, by product, by channel, by campaign.
Growth loop
Connecting the store to Google Ads and SEO so acquisition and conversion improve together instead of being blamed on each other.
Market entry
Selling online in Turkey, done properly
A young, mobile-first market with its own rules, and its own rewards for getting the stack right.
Turkey is one of the most active e-commerce markets in its region: a young, mobile-first population that shops online comfortably and compares prices ruthlessly. It is also a market with its own rules. Customers expect installment options at checkout. Cash on delivery still matters in some categories. Domestic marketplaces are powerful sales channels with their own dynamics, and same-week delivery through local cargo networks is a baseline expectation, not a bonus.
For an international brand, getting this stack right the first time is the difference between a launch and a false start. I set it up with you, localize the buying experience so it feels native rather than translated, and stay on as the person who reads the numbers with you month by month.
Process
How an engagement runs
Numbers first
We start from your actual funnel data, or install honest measurement if it does not exist. Diagnosis before prescriptions.
Fix in impact order
Checkout leaks before homepage cosmetics. Every fix gets a hypothesis, a change and a measured result, visible in the CRM as it happens.
Scale what proves itself
Once the store converts reliably, acquisition budgets finally have something worth pouring into. That is when growth stops feeling random.
Free intro call
Ready to count customers, not visitors?
Tell me about your store, or the store you want to launch in Turkey, in a free 15-minute call. You will leave with at least one concrete thing to fix, whether we work together or not.
What's included
Why with me?
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- Operator experience, I run live commerce systems
- Every step engineered toward completed orders
- Turkey market know-how: payments, cargo, marketplaces
- Direct work, tracked 24/7 in my own CRM
FAQ
Frequently asked about e-commerce
Short, honest answers, the same ones you would get on the phone.
Yes, that is one of the most common ways I am hired. Selling in Turkey means local payment habits, installment expectations, cash-on-delivery culture, domestic cargo networks and strong local marketplaces alongside your own store. I help you set the stack up correctly the first time and localize the buying experience so it feels native to Turkish customers, while reporting to you in clear English.
The one that fits your catalogue, team and growth plan, not the one with the loudest marketing. For some businesses a hosted platform is the fast, sensible route; for others a custom build pays for itself in flexibility. I have worked on both, including systems my own team built from scratch, so the recommendation is based on experience rather than reseller commissions. There are none here.
With measurement, then the funnel. First we verify the analytics are telling the truth, often they are not. Then we walk the exact path a customer walks: category page, product page, cart, checkout. In my experience the leaks concentrate in product page clarity, shipping-cost surprises and checkout friction. We fix by impact order and measure every change against orders, not opinions.
Next project
Let's talk about your project.
No middlemen, no layers: you talk directly to the expert doing the work. The first consultation is free, I listen to your goal and come back with a clear roadmap.