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Articles on Google Ads, strategy, budgets, conversion measurement and making channels work together.
243 postsThe current rules for Trendyol's Successful Seller, Fast Seller, Blue Tick and Authorised Seller badges, their refresh calendar, seller score thresholds and a monthly routine to keep them.
Meta's official ThruPlay definition, billing and cost per ThruPlay, which objectives support it, and the creative choices that raise your video view rate.
DSA targets your website content instead of keywords. Learn the target types, page feeds, negative targets, the search terms report and the timeline for the DSA upgrade to AI Max.
Exact match no longer means identical words. I explain close variants, keyword prioritization, negative exact match and how to use brackets next to AI Max, based on Google's own documentation.
What is Google Ads AI Max and should you turn it on? Search term matching, text customization, final URL expansion, reporting, risks, experiments and the DSA upgrade timeline explained.
How do Trendyol product, store, influencer and Meta ads work? I explain CPC and CPM billing, official budget limits and how to judge ad return against profit, using Trendyol's own sources.
Where the Google Ads search terms report lives, which columns matter, the privacy threshold, negative keywords and the n-gram approach that turns rows into decisions.
A hands-on guide to creative testing on Meta: hypothesis, one variable, enough budget, a fixed duration and a statistical reading, plus how to scale the winner.
How do Trendyol violation points work? I explain the suspension thresholds, when points expire, how to appeal, the most common mistakes and how point values differ between European and Gulf markets.
Phrase match now follows meaning, not exact word strings. Learn how it works, why negative phrase match behaves differently and how to keep quoted keywords under control.
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