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Articles on Google Ads, strategy, budgets, conversion measurement and making channels work together.
243 postsHow LinkedIn Lead Gen Forms collect B2B lead data: field choice, hidden fields, work email validation, CRM integration options, data retention, GDPR and lead quality measurement.
Turn organic TikTok videos into ads with TikTok Spark Ads: authorisation codes, duration choices, Ads Manager setup, common code errors and the metrics that matter.
Meta custom audiences explained: every audience type, customer list preparation, lookalike percentages, exclusions in the Advantage+ era, plus privacy and health or finance restrictions.
How to run Instagram profile visit ads from the app and from Ads Manager, which objective to pick, how to budget and how to turn profile visits into followers and customers.
How to build a TikTok campaign with the Sales objective: choosing website or catalog, connecting Pixel and Events API, and setting bids and budget the right way.
A practical guide to the Trendyol Development Center: how tasks earn points, the five level thresholds, Reward Store rules, and why the commercial level is a separate system.
A seller's guide to Trendyol's four discount cards: how each one works, the order in which they stack, what they do to your margin and which goal each card fits.
A practical Meta Pixel setup guide based on Meta's official docs: base code, standard events, Conversions API, deduplication, testing and GDPR consent.
How Trendyol coupons work in the international and Turkish seller panels: coupon types, setup steps, stock and duration limits, budget and commission, plus the mistakes that waste margin.
Google Ads captures existing demand, Meta Ads creates new demand. How to choose a channel for your online store by product type, margin and data volume, and how to split budget.
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