Churn Rate: How to Calculate It and Reduce Customer Loss
What is churn rate, how do you calculate it and how do you read it in subscription and e-commerce? Formula, example calculations and ways to reduce customer loss.
Digital Marketing
Articles on Google Ads, strategy, budgets, conversion measurement and making channels work together.
243 posts
ROAS Drop: Why It Happens and How to Diagnose It
A diagnostic framework for a ROAS drop: rule out tracking, attribution, season, creative, bidding and margin in order, with a worked example calculation.
Why Are Marketplace Reviews Important? Sales Impact, New Rules and How to Respond
Reviews are the quiet salesperson on every marketplace. Research data, the FTC, EU and Turkish rules on fake reviews, honest ways to collect reviews and a calm method for replying to criticism.
What Are UTM Parameters? How UTM Tracking Shapes Ad Analysis
UTM tags connect ad spend to results. I explain each parameter, how GA4 reports it, how it works with gclid, which naming rules keep data clean and the mistakes I see most.
Meta Event Match Quality: What It Is and How to Improve Your EMQ Score
What drives Meta's event match quality (EMQ) score, where you find it and how to raise it without cutting privacy corners. Parameters, hashing rules and a step by step plan.
What Is Share of Search? How to Calculate It With Google Trends
Share of search is your slice of branded searches in a category. Learn how to calculate it in Google Trends, how it predicts market share and how it differs from share of voice.
What Is Impression Share in Google Ads? How to Read Lost IS (Budget and Rank)
Impression share tells you in what percentage of eligible searches your ad appeared. Lost share due to budget and rank, top share and how to read them.
Trendyol Commission Explained: Plus Tariffs, Advantageous Product Labels and Your Real Margin
How Trendyol's Product and Plus Commission Tariffs work, why the advantageous label does not cut commission by itself, and how to check your real margin with official examples.
What Is Meta Advantage+ Audience? Suggestions, Controls and When to Use It
Meta Advantage+ audience lets AI find your ad audience. Learn the difference between suggestions and controls, when to use original options and how to test it.
What Is Blended CAC? How to Calculate Blended Customer Acquisition Cost
Blended CAC divides total marketing and sales spend by total new customers. Here is the formula, how it differs from channel CAC and MER, and how to read payback period.