Customer Reviews in Ads: How Do You Use Them Safely and Effectively?
A practical guide to using customer reviews in ads: permission, honest quoting limits, Meta and Google policy basics, formats, collection and testing.
Digital Marketing
Articles on Google Ads, strategy, budgets, conversion measurement and making channels work together.
243 posts
Email Deliverability: How to Improve Inbox Placement
A practical email deliverability guide for newsletter and campaign senders: reputation, list hygiene, warm-up, complaint limits, RFC 8058 and a troubleshooting order.
HTML Email Design: How to Build a Newsletter That Works
How do you design an HTML email newsletter? Width, table layout, client support, dark mode, preheader, one CTA, alt text and the US and Turkish consent rules.
Valentine's Day Promotions: How Should Brands Plan Them?
How to plan Valentine's Day promotions: countdown calendar, audience segments, offer types, margin math, the Turkish price reference rule and measurement.
What Are Display Ads? Google Display Network Guide
What are display ads and how do they work? We explain the Google Display Network, formats, targeting, measurement, budgets and how Demand Gen fits in, with example numbers.
Google Ads Quality Score: What It Is and How to Raise It
Google Ads Quality Score is a diagnostic metric that compares your ad quality with other advertisers. Learn its three components and how to improve each one.
What Is Guerrilla Marketing? Examples, Low Budget Tactics and Legal Limits
What is guerrilla marketing, which types exist and how do you plan one on a small budget? Generic examples, a creative method, risks and legal limits in one guide.
What Is FOMO Marketing? How to Use It Ethically
FOMO marketing uses the fear of missing out to speed up decisions. Learn scarcity and countdown examples, the ethical line and the risks of false urgency.
Long Tail Keywords for Google Ads: How to Choose Them
How do you choose long tail keywords for Google Ads? We walk through intent analysis, match types, negative keywords and an example cost calculation, step by step.
CTA in Video Ads: How to Structure It on YouTube, Meta and TikTok
When should a CTA appear in a video ad, what should it say, and how does it differ on YouTube, Meta and TikTok? Timing, copy, on-screen design and a simple test plan.