Consent for Marketing Emails and Texts: How to Get It Right
How do you get consent for marketing emails and texts? We compare opt-in and opt-out rules in the EU, UK and US, and show forms, double opt-in and record keeping that hold up.
Digital Marketing
Articles on Google Ads, strategy, budgets, conversion measurement and making channels work together.
243 posts
Google Business Profile Suspended? Causes and How to Fix It
If your listing went offline, read the reason in the official guidelines, prepare your evidence, and use the appeals tool. There are no guarantees, but good preparation helps.
How to Track Phone Calls From Google Ads: Call Conversion Guide
How to measure phone calls from Google Ads as conversions: call assets, website forwarding numbers, number clicks on mobile, minimum call length, and CRM import.
Google Ads Trademark Complaint: What to Do When Rivals Use Your Brand
A rival uses your brand name in Google Ads. What can you do? We explain where the policy draws the line, which documents you need, when you cannot complain, and how to defend your brand.
Lost Access to Your Meta Business Account? How to Recover Your Page
Lost access to your Meta business portfolio or Facebook Page? See the official recovery routes, the single-admin risk, and how to keep your assets safe.
Merchant Center Misrepresentation Suspension: How Do You Fix It?
Why Google suspends accounts for Merchant Center misrepresentation, what to fix on your site, how review requests and cool-down periods work, and what it means for Google Ads. No guarantees, only rule-safe steps.
Google Ads Auto-Apply Recommendations: How to Turn Them Off
What auto-apply can change in your account, how to read the History tab and change history, how to turn it off, and which recommendation types may be reasonable to leave on.
Meta Ad Stuck in Review? Why It Happens and How to Fix It
Your Meta ad sits in review, gets rejected or shows as active without impressions? We explain the causes, the right checking order and when to wait or rebuild the ad.
Reverse Charge VAT on Google and Meta Ads Invoices: How It Works
How reverse charge VAT works on Google and Meta ads invoices: who accounts for it, what to check on the invoice, currency conversion and records. General information, not tax advice.
Google Ads Account Suspended: Causes and How to Appeal
Official suspension causes, how to read the notice, the appeal form, documents, advertiser verification, and why opening a new account backfires.