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Articles on Google Ads, strategy, budgets, conversion measurement and making channels work together.
243 postsWhen the Pixel and the Conversions API both report the same purchase, Meta can count it twice. Here is how deduplication works, how to find double installs, and the order in which to fix them.
If your open rate jumped overnight, real interest may not be the reason. Apple Mail Privacy Protection creates automatic opens. Learn which metrics break and what to track instead.
Your favicon is missing from Google results or shows a default icon. Learn the causes, from the home page link to robots.txt blocks, and the steps that fix it.
A printed QR code that will not scan, or opens the wrong page, usually has a clear cause: quiet zone, contrast, size, surface or an expired dynamic service. Here is the order to check.
The Unassigned row in GA4 Traffic acquisition is a classification result, not an error. Learn the causes, how to diagnose them, and how a UTM standard fixes them for good.
Seeing (not set) in the GA4 landing page report? It is a placeholder, not a page. Here is what causes it, how to diagnose it, and how to shrink it without guesswork.
Seeing a sitemap couldn't fetch status in Search Console? Rule out the cause step by step: URL, robots.txt, server or firewall blocks, content type, size, and resubmission.
Meta domain verification explained: three methods, the root versus subdomain difference, and how to fix failed checks, step by step.
Your ad got disapproved because the destination is not working? The cause is usually the server, robots.txt or a security layer. Here is how to find it, test it and request a re-review.
How to report fake Google reviews, reply to real bad reviews with sample patterns, handle a mass attack, and avoid the risks of buying reviews. Removal is never guaranteed.
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