What Is BIMI? How to Show Your Logo in Gmail and Apple Mail
A step by step BIMI guide: the DMARC policy you need, the SVG Tiny PS logo file, VMC vs CMC certificates, and what Gmail and Apple Mail require before your logo shows in the inbox.
Digital Marketing
Articles on Google Ads, strategy, budgets, conversion measurement and making channels work together.
243 posts
Can You Trademark an AI-Generated Logo? What to Check First
Before you file an AI-made logo: the trademark vs copyright split, why similarity risk is higher, what tool terms decide, how to document human input, and a pre-filing checklist.
Logo Trademark Search: How to Check If Your Logo Is Too Similar
Is your logo too close to an existing mark? Use classes, USPTO design search codes, image search, and a simple scoring table to check similarity before you file.
Why Do Brand Colors in Print Look Different? Pantone, CMYK, RGB and HEX Explained
Vivid on screen, flat on paper: learn why brand colors shift in print, how to write Pantone and CMYK values in your brand guidelines, and how to approve a press proof with confidence.
Font License for Logo Use: Can You Use That Font Commercially?
Can you use that font in your logo commercially? A practical guide to OFL, Google Fonts, personal use licenses, outlined artwork, and keeping font license records.
Responsive Logo Design: Which Logo Variations Do You Need, From Favicon to Signage?
A responsive logo is a family of versions that fits every placement, from a favicon to a storefront sign. Here is which versions you need, how to set minimum size, and what to deliver.
What Is a Sonic Logo? How to Create Audio Branding That Works
Build a sonic logo that works across Reels, podcasts, app alerts, and hold music. Learn how to brief a composer, set the length, handle music rights, and approach a USPTO sound mark.
What to Include in a Brand Book: A Page-by-Page Template
A page-by-page brand book template: foundations, logo usage and misuse, color codes, typography, imagery, tone of voice, social templates, accessibility, and a file handoff list.
Logo Animation for Reels, TikTok and Websites: How to Get It Right
How to plan a logo animation that works on Reels, TikTok and your website: length, loops, sound-off viewing, crops, file formats, page speed and motion sensitivity.
How to Check if a Brand Name Is Available: Trademark, Domain, Handles
Is your new brand name really free? A step by step order for USPTO and state searches, domains, handles, web results and language checks, with a decision table.