Growth on Instagram, TikTok, YouTube and LinkedIn, influencer partnerships and content production.
5 postsOrganic growth or paid ads is the wrong question. Learn the order, the ratio and the metrics I use to split social media budgets, with real benchmarks and example calculations.
Read MoreSocial media gets discovered, the website gets the sale. A four layer integration method with tables, UTM standards, preview fixes and a weekly routine to grow measurable traffic.
Read MoreA field tested method to find customers on LinkedIn: profile first, then a named list, then honest conversations, and an offer only at the end. Includes Lead Gen Forms, ad targeting and a 30 day plan.
Read MoreA six step method for handling a social media crisis: detection thresholds, a severity table, holding statement templates, apology structure and a thirty day recovery plan, with sourced consumer data.
Read MoreA goal-first method for sizing your social media advertising budget: the formula, the learning-phase check, platform minimums, an example calculation and starting monthly ranges by industry in USD.
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