Trendyol Coupons for Sellers: Coupon Types, Setup, Limits and Budget Explained

What are Trendyol coupons?

Trendyol coupons are seller-funded discounts that you create in Seller Center under My Coupons. A customer collects the coupon or receives it in their account, and Trendyol deducts the coupon amount from the order total once the basket reaches your minimum purchase limit. You only pay for coupons that customers actually use.

I work with brands that sell on marketplaces, and coupons come up in almost every planning call. The typical story goes like this: a seller launches a coupon, sees little change after a few days and switches it off. In most cases the coupon itself was fine. The problem was the wrong coupon type, the wrong minimum spend or the wrong products in scope.

In this guide I explain how Trendyol coupons work for sellers in Europe and the Gulf, and how the Turkish seller panel differs. All rules come from Trendyol's own Seller Information Center pages, not from old agency blog posts. I also add notes from my own practice, so you can see when a coupon makes sense and when it quietly eats your margin.

How do coupons differ from discounts on Trendyol?

Trendyol groups its promotional tools under Promotions & Pricing. In the international Seller Information Center, that menu lists Deals, Coupons, Discounts and Campaigns as separate areas. At first glance a coupon and a discount look identical, since both lower the price. However, they work in very different ways.

A discount lowers the price for everyone who meets its condition. A coupon, on the other hand, is a right that the customer must collect or receive first. That means you decide how many people can use it and, in some panels, exactly who sees it. In other words, a coupon lets you reward a specific behaviour without cutting the price for every visitor.

This difference matters for your margin. For example, you can offer a coupon only on products that have healthy profit, while the shelf price stays unchanged. If you want to see the final price a shopper pays after a coupon, the discount calculator gives you the number in seconds. I always run that check before I approve a coupon, because a small amount on a low-priced item can take a surprisingly large share of profit.

Which coupon types does each Trendyol seller panel offer?

This is the first thing to check, because the answer depends on where you sell. According to Trendyol's international My Coupons help page, the Seller Center for Europe currently offers one coupon type: coupons for products. The Gulf version of the same page describes the same single type.

The Turkish seller panel, however, is richer. Trendyol's Turkish coupon help page lists four types: a product coupon, a store follower coupon, a target audience coupon and a review coupon. Sellers in Turkey can also create coupons that apply only to micro-export customers abroad.

So if you read a guide that describes follower coupons or review coupons, check which market it covers. Many sellers in Germany, for instance, go looking for a follower coupon and cannot find it. That is not a permissions problem; the international panel simply does not offer it at the moment. Trendyol may add types later, therefore I recommend checking the help page before each campaign.

Where do you create Trendyol coupons in Seller Center?

In the international panel, you open your seller dashboard and select My Coupons. From there you can create new coupons and monitor ongoing or completed ones. To start, you click the Create new coupon button on the My Coupons homepage.

Once your Trendyol coupons go live, the Created Coupons view shows two useful columns:

• Collected / Total: how many coupons customers have collected compared with the total you created.
• Used / Total: how many of the collected coupons shoppers have actually redeemed.

Together, these two columns tell you most of what you need to know, so check them daily. A high collection rate with low usage usually points to a minimum purchase limit that feels too high, or a coupon amount that does not change the buying decision. By contrast, fast usage with few collections suggests strong demand, and a larger coupon count might be worth testing.

How do product coupons work for international sellers?

In practice, product coupons appear on the product page, and customers who visit that product can collect them. Trendyol describes them as coupons you can create for any product directly from its product page. With this type you can create up to 10 coupon requests at once.

The duration rules, however, are tight. The help page states that the maximum coupon duration is 7 days. It also says you can activate product coupons every hour, while another line says approved coupons activate at 00:00 on the start date you select. Because those two lines point in different directions, I plan every coupon as if it starts at midnight and then confirm the exact time in the panel.

Key rules for product coupons

• Maximum duration: 7 days per coupon.
• Up to 10 coupon requests in one go.
• Scope: all products, or a selection by category and/or brand.
• Coupon count: minimum 10, maximum 5,000.
• Budget: calculated in EUR from the used coupon count multiplied by the coupon amount.

In practice the 7 day limit is a good thing. It forces you to treat each coupon as a short test with a clear start and end, rather than a permanent price cut.

Which four coupon types exist in the Turkish panel?

If you also sell in Turkey, or plan to, the Turkish panel gives you four types with different goals. Here is how Trendyol describes them:

• Product coupon (Üründen Kazan): shoppers collect it on the product page; up to 30 days and up to 15 active at the same time.
• Follower coupon (Takipçi Kazan): rewards people who follow your store; up to 30 days, one active at a time, and it must cover all products.
• Target audience coupon (Hedef Kitle): goes to a customer group you select; up to 7 days, two active for Turkey plus two for micro-export.
• Review coupon (Yorum Yap Kazan): rewards customers who received an order in the last 7, 14 or 30 days and leave an approved review within 7 days of the notification.

Trendyol notes that product and target audience coupons in the standard Turkish flow do not apply to the Gulf or to Central and Eastern Europe. For those regions, Turkish sellers create a micro-export coupon instead. That detail is easy to miss when a Turkish brand expands abroad and assumes its domestic coupon covers every market.

How does the collection limit compare to the usage limit?

In the Turkish product coupon, Trendyol separates two limits: a collection limit and a usage limit. The collection limit is set at 15 times the usage limit. The reason is simple. Many shoppers collect a coupon and never check out, so Trendyol lets more people collect it than can actually use it.

That sounds risky at first. Still, your cost never grows with collections. The coupon ends as soon as the usage limit runs out, and you only pay for redeemed coupons. So the 15 times rule spreads the coupon to a wider audience without multiplying your budget.

The international panel shows the same idea through its Collected / Total and Used / Total columns. There is one side effect to keep in mind. If your usage limit is low, the coupon can run out quickly, and late collectors may find it no longer works. For that reason I size the coupon count to the product's normal daily sales rather than to a round number.

Which audiences can Turkish target audience coupons reach?

The target audience coupon is the most precise tool in the Turkish panel. Customers see it on their coupon page and on the product page with a "for you" label, and Trendyol also sends them a notification. The panel offers seven audiences:

1. Customers who ordered from your store at least once in the last year.
2. Your store followers.
3. Shoppers who added your products to the basket in the last month without ordering.
4. Shoppers who added your products to their favourites.
5. Visitors who viewed your products in the last month without moving to the basket.
6. Customers who had a cancellation or return with you in the last three months.
7. An audience that Trendyol selects automatically based on your store performance.

Put simply, this is remarketing inside the marketplace. The basket audience in particular behaves like a classic abandoned cart campaign. If you want the wider logic behind that, my guide on strengthening your sales funnel with remarketing covers it outside Trendyol too.

How do Trendyol coupons compare side by side?

The table below puts the coupon options next to each other. Every value comes from Trendyol's help pages; limits can change, so treat the panel as the final word when you create a coupon.

Specifically, the biggest practical gap is duration. A Turkish product coupon can run for a month, whereas an international one stops after a week. Consequently, sellers who manage both markets need two separate coupon calendars.

What are the steps to create a Trendyol coupon?

For all Trendyol coupons, the creation flow has four steps in both panels. Each decision changes the cost of the coupon, so I suggest you take a few extra minutes on each screen.

1. Coupon information: choose the coupon type and set the start and end dates.
2. Scope: choose all products, or select categories and brands.
3. Details: enter the coupon amount, the minimum purchase limit and the coupon count.
4. Confirmation: review the summary, click Back to change anything, then approve.

On the confirmation screen, Trendyol shows the conditions for participation on the right. Read them once, even if you have created coupons before. The budget also appears here, calculated from the count and the amount you chose.

In the Turkish panel, you will also see coupon suggestions. Trendyol says its algorithms prepare them for each seller and update them weekly based on the average basket. I treat those suggestions as a starting point, then compare them with my own margin calculation before I approve anything.

How should you choose the coupon scope and meet stock rules?

For product coupons in the international panel you have two scope options: "Create for all products" or "Create by category and/or brand". If you pick the second one, a list of categories and brands appears, and you select the ones to include.

Also, stock rules can block a coupon, so check them first. Trendyol states that each product needs a minimum stock of 3, or the product group needs a total stock of at least 50, before coupon creation can proceed. In addition, a product coupon only applies to products with a stock of at least 10.

My advice is to keep the scope narrow at the start. A store-wide coupon looks simple; however, it also covers low-margin items where the coupon may turn an order into a loss. I begin with products that have healthy margin, enough stock and a strong product page. If you are unsure whether a page is ready to convert, my ecommerce product page guide has a checklist you can run through in ten minutes.

How do you set the minimum purchase limit and coupon amount?

The minimum purchase limit is the lowest basket value at which the coupon works. The coupon amount, in turn, is the discount the customer receives. Below the limit, the coupon does not apply to purchases below the limit.

Trendyol gives clear guidance here: the limit should match the average selling price of your products. The Turkish page goes further and warns that a limit above twice your average basket may fail to attract customers and lower the coupon's efficiency. So pushing the limit high in the hope of bigger baskets usually backfires.

For the coupon amount, I follow three steps. First, I calculate the profit per unit after commission, shipping and tax. Next, I decide how much of that profit I am willing to spend to win one extra sale or one new customer. Finally, I round the coupon amount down so it stays below that line. The percentage calculator helps when you want to express the coupon as a share of price or margin.

How does Trendyol calculate coupon budget and commission?

Your coupon budget equals the used coupon count multiplied by the coupon amount. Unused coupons cost nothing. You can enter between 10 and 5,000 coupons.

In addition, commission follows the discounted price. After customers use coupons, Trendyol deducts commission from the discounted amount the customer paid and invoices on that final price. The official example: a customer applies a 20 EUR coupon to a 100 EUR product, pays 80 EUR, and Trendyol calculates the commission on 80 EUR.

Here is a simple worked example with round numbers. Suppose you create 300 coupons worth 5 EUR each. If shoppers redeem 90 of them, your coupon cost is 450 EUR, not 1,500 EUR. That is why I look at redeemed coupons, not created coupons, when I judge the budget. To compare coupon cost with your ad spend on the same scale, the ROAS calculator is a handy reference.

Can you cancel a Trendyol coupon after launch?

The international help page does not list a separate cancellation rule for product coupons. The Turkish page, by contrast, is explicit. Product and follower coupons can stop at any time there; still, customers who already collected the coupon can keep using it.

However, target audience and review coupons in Turkey have only a 12 hour cancellation window. After that, the system has already assigned the coupon to customer accounts, and you cannot pull it back.

My rule is the same in every market: treat approval as final. Before I click approve, I check the amount, the minimum purchase limit and the scope twice. A coupon with the wrong amount can keep producing cost for a full week. The summary screen exists for exactly this check, so give it a minute.

Which participation rules should every seller know?

The Turkish help page lists the participation conditions in detail, and most of them match how coupons behave in the international panel too. These are the rules I brief every team on:

• A coupon applies only to your own products.
• Validity runs only between the start and end dates you set.
• It ends automatically once the total usage count runs out.
• The coupon also stops on the end date, even if coupons remain.
• Each customer can use the same coupon only once.
• If an order with a coupon gets cancelled or returned, the customer receives a new coupon with the same end date for the refunded discount.
• Coupons can combine with other discounts and campaigns in the same period.

Above all, the last two rules deserve attention. Returns can bring the same coupon budget back into play. Stacking with discounts, meanwhile, can push the final price lower than you planned.

When should you use a coupon instead of ads?

Sellers often ask whether their budget should go to Trendyol coupons or to advertising. My short answer: they do different jobs, so use them in sequence rather than as substitutes. Ads put the product in front of more people. A coupon helps the people who already see it decide.

For that reason, on a product with good traffic but weak sales, I test a coupon first. On a product with little traffic, a coupon changes almost nothing, because nobody sees it. In that case I raise visibility first and then add a coupon to convert the new visitors.

Trendyol makes the same link in its Turkish guidance, saying product coupons help improve the return on ad spend. If you want the bigger picture on balancing organic reach and paid growth, my article on organic growth versus paid ads walks through the trade-offs.

Which Trendyol coupons fit which situation?

I match the coupon to the stage of the product and the store. The framework below comes from my own work; it is not an official Trendyol rule.

• New product with no reviews: in Turkey, a review coupon helps collect first reviews; in the international panel, a short product coupon can bring the first buyers.
• Good traffic, weak sales: a product coupon is the most direct way to move hesitant visitors to checkout.
• New store: in Turkey, a follower coupon builds an audience you can notify later.
• Products left in the basket: the Turkish basket audience targets the group with the highest purchase intent.
• Seasonal peak: a 7 day product coupon fits neatly around a promotion week without running on afterwards.

That said, abandoned baskets rarely come down to price alone. My guide on reducing cart abandonment covers the other causes worth fixing first.

How do you measure coupon performance?

The Created Coupons view gives you the raw numbers, yet you still need your own framework to read them. I review every coupon with four questions.

First, how many collectors actually used the coupon? Lots of collections with few uses usually means the minimum spend or the amount does not persuade. Second, how did the conversion rate during the coupon compare with a similar period before it? The conversion rate calculator makes that comparison quick.

Third, how does the coupon cost compare with the total profit from coupon orders? Finally, what happened in the weeks after the coupon ended? If sales dropped straight back, the coupon only pulled demand forward. Also watch the return rate on coupon orders, since discount-driven buyers sometimes order to try and then send items back. If you are unsure which metric ties to your business goal, my guide to digital marketing KPIs can help you choose.

Which mistakes waste coupon budget on Trendyol?

With Trendyol coupons, the same mistakes show up again and again in the stores I review. Most of them do not come from missing knowledge, but from launching coupons without a plan.

• Setting the amount without a margin check: commission follows the discounted price, yet the coupon still comes straight out of your profit.
• A minimum spend that is too high: above twice the average basket, the coupon stays visible but rarely gets used.
• Ignoring stock rules: products below 3 units, or groups below 50 in total, can block the request.
• Forgetting about stacking: coupon plus discount can push the final price well below plan.
• Assuming Turkish rules apply abroad: the international panel has fewer types and a 7 day limit.
• Running the same coupon every week: shoppers learn to wait for it and stop buying at full price.

In practice, the last one costs the most. Once a coupon turns into a permanent price cut, you lose both margin and price perception. That is why I set up every coupon as a short campaign with one goal and a fixed end date.

How do my team and I plan Trendyol coupon strategy?

On a marketplace, coupons, ads, pricing and the product page all affect each other. So when my team and I build a coupon plan, we start with a profit table per product. We never launch a coupon before we know how much discount each product can carry.

Next, we choose the coupon type for each product's stage and set the amount and minimum spend in line with the average basket. During the coupon we track collection, usage and conversion weekly, and we close weak setups early. As a result, the budget stays with the coupons that bring real sales and repeat customers.

If you want support with pricing, promotions and conversion on Trendyol or your own online store, take a look at our ecommerce consulting service. In short, a well-built coupon is one of the cheapest growth tools a seller has; a careless one is a habit that quietly drains margin.