Trendyol Discount Types Explained: Net, Conditional, Buy Together and Discount Codes

What are the Trendyol discount types?

Trendyol discount types are the four seller funded discount cards you set up in the Seller Panel: the net discount, the conditional discount, Buy Together and the discount code. Each card has a different job. A net discount lowers the visible price, a conditional one grows the basket, Buy Together drives cross selling and a code targets a specific audience.

I have been running digital strategy for ecommerce brands since 2012. On marketplaces, the problem I see most often is simple. In practice, sellers switch on discounts without knowing why they chose one card over another. As a result, margin disappears while sales barely move.

In this guide I explain how the Trendyol discount types differ mechanically, in which order Trendyol stacks them and what they do to your margin. The rules come from the Seller Information Center on Trendyol Akademi, which is written in Turkish. I translate the card names and keep the original Turkish label in brackets, so you can find them in the panel.

Are discounts, coupons and campaigns the same thing?

No, and the difference matters for your budget. A discount is a price advantage you define and control. A coupon sits in the customer's account and depends on the customer using it. Meanwhile, a campaign is usually a seasonal event that Trendyol designs and you decide to join.

Labels also form another layer. The advantageous product labels and the flash discount label show how attractive your price is compared with recent prices on the platform. In other words, a label is not a discount card; it is the result of your pricing decision.

• Discount: You set the rule and manage it in the Discounts area of the Seller Panel.
• Coupon: Customers see it in their account; reach depends on audience and quantity.
• Campaign: A platform event with its own entry conditions.
• Label: A visual signal that rewards a competitive price.

So the first step is to name the tool you are actually using. Otherwise you may discount the same product through three layers and only notice it on your settlement report.

How does a net discount work?

A net discount (Net İndirim) is a basket discount with no lower limit. The customer does not need to meet any condition; the discount applies as soon as the product lands in the basket. So it is the simplest and fastest acting card.

The Create Discount page on Trendyol Akademi adds an important detail. If you set the minimum basket amount to 0 TL, the discount changes the product's price on Trendyol directly. The product can then qualify for labels that depend on price history.

I use a net discount in three situations:

• You want to speed up the first sales of a newly listed product.
• You need to close the gap with a competitor's visible price in search results.
• You have a clear stock clearance goal with a short time frame.

On the other hand, a net discount adds nothing to basket size. For example, a customer who buys one item gets the same advantage. Therefore it makes sense for high margin or fast moving products. On a low margin product it simply cuts your profit on every order.

It also has a communication advantage. There is no condition to explain and no maths for the shopper. Specifically, that simplicity helps mobile shoppers who decide quickly. Still, simple does not mean casual; every net discount needs a planned end date and one clear goal.

Which conditional discount setups can you use?

A conditional discount (Koşullu İndirim) only applies when the customer meets a condition. Usually the condition is a basket value or a number of items. The goal is to move shoppers from the item they planned to buy towards a slightly bigger order.

Trendyol Akademi highlights three common setups:

1. Basket discount (Sepette İndirim): You give a fixed or percentage discount above a basket value you choose.
2. Discount on the Xth item (X. Ürüne İndirim): When the shopper adds a set number of items, the discount goes to the cheapest item in the basket.
3. Buy more, pay less (Çok Al Az Öde): The unit price falls as quantity rises; Akademi even has a separate training for it.

In addition, the minimum basket amount and order limits protect your budget. For example, if you cap a discount by total orders, you define your maximum loss before any unexpected spike in demand.

The strength of a conditional discount is a higher average order value. However, a badly placed threshold does nothing. Put it slightly above your current average basket; a target that feels out of reach motivates nobody.

What is the difference between the Xth item discount and buy more, pay less?

Both setups depend on quantity, but you need to calculate their cost differently. With the Xth item discount the advantage goes to the cheapest item in the basket. So when a shopper adds a cheap item next to expensive ones, the discount lands on the cheap item and your total cost stays limited.

Buy more, pay less works on the unit price instead. The more the customer buys, the larger the discount per unit becomes. As a result, it fits consumables and products people buy again and again.

In short, a wide catalogue makes the Xth item discount the safer starting point. If you want to grow volume for one product, buy more, pay less is the better tool. In both cases, check the final price the shopper sees with the discount calculator before you publish.

When does a Buy Together discount make sense?

Buy Together (Birlikte Al) gives a special discount on reward products you choose when shoppers buy them together with your other products. The logic is complementary products: a phone case with a screen protector, a coffee machine with filters.

Trendyol Akademi also describes two versions. The first appears on the product page and lets the shopper add your selected items together. The second is the checkout offer in the basket, where the shopper adds an extra item at a lower cost right before payment.

I recommend this setup when:

• Your main product sells well but a complementary item sits in stock.
• The reward product's margin can carry the discount you give.
• The two products share a real use case.

Meanwhile, pairing unrelated products achieves nothing. If shoppers do not want the reward item, they will not add it, however attractive the price looks. Instead, I build pairings from real co-purchases in the order data. To strengthen the product page itself, see my ecommerce product page guide.

When is a discount code the right choice?

A discount code (İndirim Kodu) activates when the shopper enters it at checkout. Unlike the other cards, the advantage is open only to people who know the code. So it is a controlled and measurable offer.

Its best use is measuring external traffic. For example, if the code you share on social media differs from the code in an email campaign, you can see which channel actually sells. Likewise, the same logic works for influencer partnerships.

However, a code asks the shopper to take one extra step. People who forget or never see it miss the offer. So treat a code as a companion to targeted communication, not as a sales engine on its own.

Keep a clear line between coupons and codes. A coupon lives in the customer's account and follows the platform's targeting logic. A code is a key you hand out through your own channels. Otherwise, mixing the two is the quickest way to give the same shopper a double advantage. If you want a proper code distribution plan across social channels, my team and I build it as part of our social media management work.

In which order are Trendyol discount types applied?

According to the Akademi page on the order in which discounts apply, the cards take effect in this sequence: net discount first, then conditional discount, and finally Buy Together and discount code. Put simply, this order sets the final price the customer pays.

The same page adds two key rules. First, each card's discount can apply to a product only once. Second, you can open several discounts inside one card, but they do not add up. If you want a deeper discount, you need to define it on a different card.

The practical consequence matters. If you run a net and a conditional discount on the same product, both take effect. As a result, the shopper may pay less than you planned. Always calculate the combined effect of all active cards.

1. List which cards are active for each product.
2. Deduct the net discount from the base price.
3. Calculate the conditional discount on what remains.
4. Add Buy Together or a code as the final layer and check the margin.

These four steps prevent surprises on your settlement report. I keep this calculation in a simple sheet: one row per product, one column per card. Then anyone on the team can see how many layers a product carries at a glance.

What changes if the minimum basket amount is 0 TL?

With a 0 TL minimum basket amount the discount stops being conditional and becomes part of the product price. Trendyol Akademi states that in this case the discount amount affects the product's price on Trendyol directly.

This has two effects. First, shoppers see the lower price in search results and on the product card before they reach the basket. Second, labels based on price history take the new price into account. The Akademi page says this setup lets you benefit from the lowest price of the last 30 days label and the advantageous product labels.

There is a cost, though. When you lower the visible price, your reference price for later periods drops too. In other words, today's deep cut can weaken the perception of tomorrow's discount. That is why I use the 0 TL threshold for planned periods rather than as a habit.

If you keep a conditional threshold instead, your list price stays unchanged and shoppers see the benefit in the basket. Your choice depends on whether you want visible price or basket size.

Why should you treat labels and flash deals separately?

Labels are not a discount type. They are a visibility reward for a pricing decision. The advantageous product label shows that your price beats the recent price level on the platform. Therefore you do not open a separate card to get it; you bring the price to a certain level.

With flash deals, timing decides. Trendyol's seller resources link the flash discount label to three hour windows between 09:00 and midnight. Sellers then join by accepting a price offer for a given day and time slot.

You need to think about labels and discount cards together. For example, a net discount with a 0 TL threshold can push your price down to label level. If you also accept a flash price offer on top, you must calculate the combined effect of both layers.

In short, a label is a strong visibility signal. But chasing a label until your margin reaches zero turns your store into one that loses money on every sale.

How should you position a Trendyol Plus discount?

Trendyol Plus is the platform's membership programme, and sellers can create discounts only for this member segment. Trendyol Akademi announced that you can set up Plus exclusive discounts from the Discounts page in the Seller Panel.

This segment usually consists of shoppers who buy more often. So a Plus discount lets you reward loyal buyers without breaking your general price. Your list price also stays the same for everyone while members see an extra benefit.

Watch the funding side. The Trendyol Plus campaigns page on Akademi states that in Plus campaigns without a matching rate, the entire discount belongs to the seller. In other words, if the platform does not contribute, you carry the full cost.

That is why I recommend Plus discounts for products with healthy margins and repeat purchase potential. For one off purchases the loyalty gain stays small. After launch, track the segment's share of orders separately; if it does not grow, rethink the offer instead of extending it.

What does the law say about showing a discounted price?

In Turkey, discount advertising falls under a Ministry of Trade regulation. According to the Ministry of Trade announcement, from 1 August 2026 the pre-discount price for goods is the lowest price applied in the ten days before the discount starts.

The announcement adds two details. For perishable goods such as fruit and vegetables, and for services, the price just before the discounted price counts as the reference. In addition, conditional sales advertising, meaning offers that tie a benefit to a condition, now falls under the same discount rules.

If you also sell into the EU, a different benchmark applies there. The Omnibus Directive requires the prior price in a price reduction announcement to be the lowest price over a period of at least 30 days.

• Do not raise prices artificially before a discount.
• Make sure the old price you show was really charged.
• Write the condition of any conditional offer clearly.

For the legal details, please ask a qualified lawyer. That said, here I only summarise the part that affects marketing decisions.

How do Trendyol discount types affect profitability?

Each discount type consumes margin at a different speed. So before deciding, you need a simple unit economics calculation. The example below is purely hypothetical and only shows the logic.

Say your product sells for 1,000 TL. After commission, shipping, product cost and VAT, you keep a contribution of 180 TL. A 10 percent net discount then means a 100 TL advantage. As a result, your contribution falls to 80 TL; to keep the same profit you need about 2.25 times the sales volume.

The table shows that the same 100 TL advantage can raise total contribution when a conditional setup spreads it over two items. Of course, that only holds if the shopper really buys the second item. To run the numbers yourself, use the percentage calculator and the VAT calculator.

Which discount type fits which goal?

The best way to choose a discount type is to write down the goal first. Without a goal, every discount produces the same result: slightly more sales and much less profit.

In practice, start with one goal. For instance, focus only on basket size in the first month and add Buy Together in the second. That way you can tell which setup actually works. If you open six types at once, you cannot credit the result to any card.

How do you set a discount budget?

A discount budget deserves the same attention as an ad budget. Every discount you give is effectively a payment to the customer. However, many sellers track ad spend to the cent and never add up their discount cost.

My method is simple. First, write down your monthly contribution margin target. Then calculate how much discount you can carry without missing it. What remains is that month's discount budget.

• Set a ceiling: Use order limits to cap the total cost of a setup.
• Split by product group: Give high margin products more room and low margin ones less.
• Read it with ads: If you also advertise a discounted product, put both costs in one table.

The last point is critical. A product carrying both a 10 percent discount and ad spend may break sales records on paper while it actually loses money. At the end of the month, compare planned and actual spend; the gap tells you how to adjust the next setup.

How should you plan a discount calendar?

A discount that never ends stops being a discount. Instead, shoppers start to see that price as normal. That is why I set up discounts with a calendar and a clear end date.

1. Annual skeleton: Mark your peak seasons and the platform's campaign periods.
2. Monthly theme: Pick one main goal per month, such as basket, stock or launch.
3. Weekly review: Check the performance of active discounts every week.
4. Cool down: After a deep discount, return to the normal price step by step.

Also add the legal reference price rule to the calendar. Your prices before a discount define the old price you may show. Therefore playing with prices right before a big campaign damages both trust and compliance.

A calendar has one more benefit: it aligns stock and supply with your discounts. Otherwise, running out of stock mid discount wastes the budget you committed.

Which metrics show whether a discount worked?

Units sold alone mislead. For instance, a discount can bring many orders and leave no profit. So measure it with several metrics together.

• Contribution margin: What remains per order after the discount.
• Average order value: The real success metric for conditional setups.
• Conversion rate: The share of product page visitors who buy.
• Return rate: Especially whether Buy Together add ons come back.
• Post discount demand: How far sales drop when the price returns to normal.

Most sellers skip the last metric. If sales collapse when the discount ends, the discount did not create demand; it only pulled existing demand forward. For the conversion maths, try the conversion rate calculator. To widen your metric set, my digital marketing KPI guide is a good start.

What are the most common seller mistakes with discounts?

Most mistakes I have seen over the years share one root: using discounts as a reflex instead of a strategy. When sales drop, cutting the price is the first idea that comes to mind.

• Stacking cards blindly: Net and conditional discounts both apply, and margin melts faster than planned.
• Random thresholds: A threshold far above the average basket motivates nobody.
• Open ended discounts: Shoppers learn to treat the discounted price as normal.
• Unrelated pairings: In Buy Together, non complementary items stay out of the basket.
• Untracked codes: One code for every channel tells you nothing about sources.

There is also a hidden mistake: using discounts to cover product page problems. Weak images, thin descriptions or poor reviews will not disappear with a lower price. Fix page quality and trust signals first. My article on ecommerce trust signals can help here.

How do you balance marketplace discounts with your own store?

Many brands sell both on Trendyol and on their own online store. Here price consistency becomes critical. If the marketplace always shows a lower price, shoppers have no reason to visit your site.

My advice is to give each channel a different role. The marketplace handles discovery and new customer acquisition. Your own store focuses on repeat buyers, exclusive bundles and loyalty benefits. As a result, the two channels do not cannibalise each other.

A stronger checkout on your own store also reduces marketplace dependence. My guide on reducing cart abandonment covers the key steps. On the ad side, the ROAS calculator gives you a quick check of revenue against spend.

Building one pricing and promotion architecture across channels takes time. Through our ecommerce consulting service, my team and I bring the marketplace and your own store under a single pricing strategy.

What should you check before launching a discount?

A short checklist before going live prevents many later problems. I ask these questions in order for every setup.

1. Does this discount have one written goal?
2. Is another card already discounting the same product?
3. Is the margin still positive after all cards combine?
4. Did you choose the minimum basket amount and order limit on purpose?
5. Is the price history before the discount clean?
6. Can stock cover demand for the whole period?
7. Which metric will you use to judge success, and when?

Turning this list into a shared sheet helps a lot in stores where several people manage the panel. Nobody then reopens a discount a colleague already set up. Finally, give every discount an end date; forgotten open cards are the most common cause of margin loss that surfaces months later.

How do Trendyol discount types become a strategy?

Seen one by one, Trendyol discount types are simple tools. The difference appears when you decide in which order and for which goal you combine them. A net discount brings visibility, a conditional discount grows the basket, Buy Together drives cross selling and a code gives you measurement.

In my experience, the stores that do best use few but clear discounts. Specifically, they tie each one to a goal, limit its duration and measure the outcome. Meanwhile, the stores that struggle treat discounts like a tap they open whenever sales dip.

In short, discounting should be part of your pricing strategy, not a replacement for it. Know the order in which cards apply, calculate your margin at every layer and put the reference price rule in your calendar. Then discounts grow your profit instead of eating it.