How to Increase Sales on Trendyol: A Seller's Action Plan

How to increase sales on Trendyol: where should you start?

To increase sales on Trendyol, you improve product pages, pricing, seller performance, ads and reviews together, in that order of priority. The best starting point is not a new ad campaign. It is finding the funnel stage where your current products lose buyers.

When our team reviews marketplace stores, we often see the same pattern. Also, sellers worry about ranking, yet the real losses happen on the product page and in operations. Getting the order right therefore beats trying random tactics one by one.

This guide covers the ranking drivers first. Then it walks through each step in the order we would apply it. In practice, new sellers and large catalogues can use the same skeleton.

Before you begin, set one rule: log every change with a date. If you do not know when each fix happened, you cannot explain later why sales rose or fell. Also, a simple spreadsheet is enough.

What drives sales on Trendyol?

Trendyol does not publish its ranking algorithm in detail, so we will not pretend to give an exact formula. Still, four themes keep appearing in seller education material and in our field experience: content quality, fit with buyer expectations, seller performance and price perception.

Treating these four as separate is misleading. In practice, a great photo will not offset a high return rate. Likewise, a low price will not erase negative reviews caused by slow shipping.

• Content: complete titles, images, descriptions and attribute fields.
• Buyer signals: clicks, add-to-cart actions, purchases and reviews.
• Operations: on-time shipping, stock accuracy, cancellations and returns.
• Price and offer: position against competitors, coupons and campaign participation.

For official guidance, follow the Trendyol Academy seller information centre regularly. Rules and campaign terms change over time, so always confirm current details there.

Seasonality also matters. When category demand falls, your product falls too. Also, cutting prices in response is often the wrong call. First check whether demand fell overall and whether competitors see the same effect.

How do you find where your sales are leaking?

Diagnosis starts by splitting the sales funnel into stages. In practice, if you get impressions but few clicks, the problem sits in the title and cover image. If shoppers click but do not add to cart, price, reviews or page content fail to build trust.

If they add to cart but do not buy, shipping cost, delivery time or a competing offer steps in. Each stage therefore has its own fix, and you stop guessing.

If the seller panel reports are not enough, track products weekly in one table. Also, even two columns, impressions and orders, reveal conversion gaps quickly.

Look at product groups rather than single items. In practice, if every product in a category has low clicks, the issue is probably brand trust or price. If only one item lags, suspect that page.

What should you do in the first 30 days?

In a new store, or when you work on a catalogue systematically for the first time, sequence decides success. Also, focusing on one main topic each week prevents drift and keeps results readable.

1. Week 1: Scan the catalogue. List empty attribute fields, missing images and wrong categories.
2. Week 2: Rewrite the title, cover image and description of your ten most-viewed products.
3. Week 3: Build a price and margin table. Base coupon and campaign decisions on it.
4. Week 4: Read reviews, questions and return data. Reflect shared complaints on the pages.

By the end of week four you will hold real data for the ad decision. You then allocate budget by looking at which product converts, not by guessing.

How should you write a product title on Trendyol?

A good title carries the words buyers search for, in a natural order. Brand, product type, key feature and model information come first. Stuffing keywords, however, hurts readability and can create a rule violation risk.

Think about what the shopper types in the search bar. In practice, for a shoe, colour, material and use case are often part of the query. Those details therefore belong in the title.

• Put the product type first, then the distinguishing feature.
• Do not repeat the same word; leave synonyms for attribute fields.
• Keep promotional phrases and filler adjectives out of the title.
• Write variants such as colour or size in the variant field, not the title.

Check the category-specific length limits. A title that exceeds the limit is cut, and you lose any key word in the cut section.

After changing a title, wait at least one week and compare click-through rate. Also, a single day of data mixes real improvement with random swings. In practice, patience is an optimisation tool here.

How do images and video affect sales?

On a marketplace the buyer cannot hold the product. Images therefore replace the sales assistant. The cover image separates you from competitors in the list, while later images close the decision.

In our experience the most effective layout is this: a clean cover, a size and usage image, a detail shot, the package contents and, if possible, a short video. Also, each image should answer a different question.

• Cover: the product alone, sharp, filling the frame.
• Size image: reduces size and dimension doubt.
• Usage image: shows how the product looks in real life.
• Package contents: prevents returns caused by expectation gaps.

Avoid heavy filters. In practice, a colour-shifted photo may lift clicks, but it comes back to you as returns and negative reviews.

Test on a phone screen. Most shoppers browse on mobile, so text that cannot be read or a badly cropped frame quietly lowers conversion. Checking images at a small size before upload is an easy habit.

How do you fill in descriptions and attribute fields?

Attribute fields are critical data for filtering and matching on Trendyol. Also, every empty field can mean your product stays invisible to shoppers who use that filter. So the first job is to complete all required and optional fields.

The description is the second layer. In practice, explain who the product suits, what it does and how to care for it in plain sentences. Short paragraphs and bullet points read far better on mobile.

Try to answer these questions in the text, because shoppers ask the same ones in the Q&A section.

1. Which use is the product suitable for, and which is it not?
2. Are size, material and weight clear?
3. What comes in the box?
4. Are care, warranty and return terms clear?

Write for the buyer, not the search engine. Also, when the buyer is convinced, conversion rises, and higher conversion makes the product more visible. Readability therefore turns into a sales signal.

If you built the same product page logic on your own site, our ecommerce product page guide explains the same principles in detail.

How do you build a pricing strategy to increase sales on Trendyol?

Price is not a race to the lowest number. In practice, shoppers read price together with your review count, delivery time and brand trust. So know your real margin first, then judge the competitor price range inside that margin.

The table below is a pure example calculation and does not reflect a real store. Its purpose is to show why the amount left after commission and shipping can be a surprise.

In this example, cutting the price by 50 TRY drops the remainder from 115 to 65, although a smaller commission softens the fall slightly. Also, before any discount, check whether the extra orders would cover that gap.

Change prices one product at a time. In practice, if you move several prices on the same day, you cannot tell which change worked. Constant repricing can also make buyers distrust your store, so avoid swings without a reason.

Why does margin and commission maths come first?

Commission rates vary by category and campaign terms. Check the exact rate in Trendyol's current tariff. Also, here we explain only the logic: every campaign run without margin knowledge is a risky bet.

We covered how tariffs work with Plus and advantage labels in our article on Trendyol commission tariffs. In practice, we will not repeat it here.

Calculate margin per product, not as a store average. The average can look healthy while some products quietly lose money. Also, shipping share melts margin fast, especially on cheap, high-volume items.

Add shipping, packaging, a return allowance and ad cost to the table. In practice, if you skip these items, a product you think is profitable may run near zero. A correct table also makes it easier to decide which product to grow and which to drop.

When do coupons and discounts work?

Coupons and discounts are the quick way to lift conversion, yet they hit margin directly. Every campaign therefore needs a goal: winning a first sale for a new product, clearing stock or raising basket value.

We explained the mechanics in our guides to Trendyol discount types and seller coupons. Here we share only the decision logic.

• Try a small, limited discount on new products to collect first reviews.
• For stock clearance, write the margin floor in advance and never go below it.
• Compare order counts before and after every campaign.
• If a product needs constant discounts, review its listing quality rather than its price.

A product sold on permanent discount teaches shoppers that the discounted price is the real price. Also, that habit lowers sales once the campaign ends.

How do badges and seller levels affect sales?

Badges give shoppers a fast trust signal. In practice, we collected the requirements in our seller badges guide. For levels and tasks, see our article on seller levels and the development centre.

The key idea is to treat a badge as an outcome, not a target. Also, badge criteria usually rest on operational wins such as on-time shipping, low cancellations and a good customer score. In practice, when you fix operations, the badge often follows.

Tie development tasks to a monthly calendar. Note which task affects which product or process. Also, that way you avoid chasing points while losing sight of profitability.

Check badge and score indicators weekly. In practice, if you spot a metric approaching a threshold early, you can act before a penalty or a level loss. A late reaction means repairing the damage after the fact.

How do you manage customer reviews and questions?

Reviews are the strongest social proof on a marketplace. A new buyer looks at the score and the latest comments first. Review management is therefore a sales activity that deserves as much attention as your ad budget.

We detailed why marketplace reviews matter so much in why marketplace reviews matter. Also, here we focus on practice.

• Tag negative reviews by theme: shipping, size, quality, expectation.
• State a recurring complaint on the product page in advance.
• Answer questions fast and clearly; each answer serves the next buyer.
• Follow platform rules when you ask customers for reviews.

A shared complaint is free research. In practice, if three buyers write that the size runs small, adding that fact to the description and size table lowers returns.

Stay calm and solution-focused when you reply. A polite, clear answer to a negative review influences every reader of the page, not just that customer. Also, a defensive tone does not build trust.

When should you start advertising on Trendyol?

Ads scale a working product page; they do not rescue a broken one. In practice, if you fund a product with weak conversion, you buy impressions, not sales. So switch ads on after you fix listing quality.

We summarised the current formats in our Trendyol ads guide. Choose a format based on where the product stands.

To measure return, you can use our ROAS calculator. Remember, though, that organic and paid sales overlap on a marketplace, so the ad panel alone leaves the picture incomplete.

Increase budget in steps. Also, start small, collect data, move toward the product that converts and compare results week by week. The budget then works as a learning tool without magnifying mistakes.

Why do stock, shipping time and violation points matter?

Seller performance is an invisible sales engine. In practice, shoppers do not see it directly, yet late shipping, cancelled orders and wrong items surface later as reviews and scores.

Stock accuracy is especially critical. If you keep an out-of-stock product live, you get cancellations, and cancellations hurt both your score and buyer trust. Also, check stock synchronisation daily.

We explained how violation points and penalties work in our violation points guide. In short, to grow sales you first close the operational leaks that make sales disappear.

Review your carrier performance regularly too. If delivery time has lengthened, learn the cause before you change the page. In practice, sometimes the problem is not the carrier but your warehouse dispatch hours.

How do you reduce the return rate?

A return is not only a shipping cost. It is also a quality signal that reflects on product ranking, reviews and your seller score. Reducing returns is therefore one of the least discussed but most profitable ways to grow sales.

Sort return reasons into categories. Size mismatch, a look different from expectation, damage and wrong item each need a different fix. Also, we shared the detailed method in our return rate article.

• Add a size table and measurements visually.
• Use photos that show the true colour.
• Strengthen packaging where damage risk is high.
• Rewrite the description of the most-returned products according to the return reason.

Summarise return reasons monthly. In practice, a reason that repeats on one product is usually fixed by one page change. That small step is often a more profitable sales lever than advertising.

How do you raise the average basket value?

More sales from the same customer usually cost less than finding a new one. Also, that is why cross-selling a complementary product is valuable. In practice, we explained the logic in our cross-selling article.

On Trendyol you can build this with bundles, sets or a discount on a second item from the same store. Calculate the margin effect beforehand, as you would for any campaign.

Build sets that make sense for the customer. Also, placing unrelated products side by side does not lift conversion. A spare part or compatible accessory, for example, is a natural complement to a care product.

There is one small prerequisite: the complementary product needs a strong page too. In practice, if you promote a weak page, you drag down the conversion of the strong product as well.

Can channels outside Trendyol support your sales?

They can, if you set them up carefully. A buyer who hears your brand often searches Google or Instagram first and then looks for the product on Trendyol. Building recognition on your own channels indirectly supports brand searches on the marketplace.

There is one limit. Also, before sending traffic to a marketplace listing, check the platform's current rules. If you also sell on your own site, read Google Ads vs Meta Ads for ecommerce to compare channels.

In the long run, growing your own store reduces dependence on a single marketplace. In practice, our ecommerce SEO guide is a good starting point.

Which metrics should you track to increase sales on Trendyol?

The right metric leads to the right decision. Instead of tracking many numbers, look at the same five indicators each week. You then see trends and ignore one-day noise.

• Impressions and click-through rate: show the strength of title and cover image.
• Add-to-cart rate: shows the persuasive power of page and price.
• Order conversion: reflects delivery and competing offers.
• Return and cancellation rate: measures the gap between expectation and reality.
• Net profit per product: tells you whether growth is real earnings.

Most sellers skip the last one. If revenue grows while net profit shrinks, you are not increasing sales. Also, you are buying volume.

How do you prepare for campaign periods?

Traffic and competition both rise during campaign periods. So start preparing several weeks before, not on the day. In practice, if stock, price and product pages are not ready, the extra traffic goes to your competitor.

• Plan stock from past sales speed and leave a safety margin.
• Keep the campaign price above your margin floor.
• Update cover images and titles before the campaign.
• Plan shipping and packing capacity for the peak.
• After the campaign, always review return and review data.

Confirm terms and calendars from Trendyol's official announcements. We suggest seeing a campaign as the result of preparation, not as a sales day by itself.

What does an example workflow look like?

The flow below is a purely fictional example and describes no real client. Also, it shows how the steps above connect.

A store has ten products, and two of them get most of the impressions. In practice, both have low click-through. Their cover images are dark, and their titles state the product type late. Also, after fixing the image and title, clicks rise, but add-to-cart stays flat.

The reviews reveal a shared complaint: the product looks larger in the photo than in reality. In practice, the team adds a size image and writes exact dimensions in the description. Returns then fall and the cart rate improves. Only at this point does advertising make sense.

In this flow ads come last. Also, spending budget before the page is fixed only enlarges the problem.

What weekly routine helps you increase sales on Trendyol?

Your plan to increase sales on Trendyol is not a one-off project. In practice, it is a routine. A calendar clarifies what to do and how often, so you do not forget important checks.

1. Daily: check stock, orders, cancellations and questions.
2. Weekly: review the funnel of your most-viewed products, plus reviews and returns.
3. Every two weeks: assess price, coupons and campaigns.
4. Monthly: refresh images and descriptions; plan badge and level tasks.
5. Quarterly: clean the portfolio; fix or remove products that do not sell.

Start small. In the first month, work with only your ten most-viewed products, then widen the scope once results appear. Put the calendar in a shared sheet so everyone knows who does what.

What mistakes do sellers make most often?

The same mistakes repeat from store to store. Knowing them cuts the cost of trial and error.

• Discounting without calculating margin.
• Funding a weak page with ad budget.
• Leaving attribute fields half empty.
• Ignoring a recurring complaint in reviews.
• Letting stock sync lapse and suffering cancellations.
• Chasing badges and scores while forgetting profitability.
• Changing every product at once and never learning which change worked.

The last one matters most. Also, changing one variable at a time shows you what works. In practice, that discipline makes a difference in small and large stores alike.

When should you get professional support?

If your product count has grown, you sell on several marketplaces or your ad budget is now meaningful, an outside view becomes valuable. The aim is not to hand the work off. Also, it is to see your blind spots.

As Talha Aslan and team, we handle marketplace and own-site processes together under ecommerce consulting. In practice, on the search side, SEO consulting can help, and for paid traffic Google Ads management comes in.

We do not promise results, because marketplace outcomes depend on the product, the price and platform rules. Still, setting the right priorities through a correct diagnosis saves time and budget.