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Guides on web design, getting a website built, speed, user experience and technical foundations.
300 postsA step by step UX audit process: heuristic evaluation with Nielsen's principles, GA4 funnel analysis, heatmaps, session recordings and a template for prioritizing findings.
A B2B landing page for one campaign: one goal, message match with the ad, proof grouped by decision maker, lean forms and pipeline tracking.
A guide for early stage founders: value proposition above the fold, an MVP site with no traffic, waitlist, investor page, press kit and fast iteration.
A complete B2B website architecture: solution and industry pages, case studies, a resource hub, lead qualification, split contact forms and CRM linked measurement.
A buyer's checklist for UI UX design services: deliverables, research, testing, accessibility, source files and rights, revisions, handoff, pricing models and contract clauses.
Why a custom domain address beats Gmail for trust, how SPF, DKIM and DMARC work, what Google, Yahoo and Microsoft require, and how to pick a provider and naming standard.
From brief and sitemap to a design system, responsive screens with auto layout, prototyping and Dev Mode handoff: the process I use to design websites in Figma.
Site standards for manufacturers that bring dealers and export enquiries: catalogue, technical data, CAD, certificates, dealer pages, multilingual setup and RFQ forms, plus a checklist.
Has your logo aged, or have you just grown used to it? The warning signs, evolution versus revolution, protecting brand equity and a practical rollout plan.
From slow pages and hidden costs to forced accounts and poor error messages: 10 UX mistakes that hurt sales, with research-based impact and practical fixes.
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