How to Create a Brand Voice for Your Website: A Guide to Consistent Tone and Style
How to define your brand voice, build tone scales, write a do and don't table and adapt one consistent voice across website sections, social media and email.
Web
Guides on web design, getting a website built, speed, user experience and technical foundations.
300 posts
Micro Animations in Web Design: Examples That Improve User Experience
Micro animations confirm actions, show state changes and soften waiting. A practical guide to duration, easing, reduced motion and performance.
What Is Information Architecture? How to Build a User Centered Site Structure
Information architecture is more than a menu. Here is how I use card sorting, tree testing, content models and taxonomy to build a site structure users understand.
What Is Web Design (and What Isn't It)? A Complete Guide
What web design is and what it is not: how it differs from development, UI/UX and graphic design, the process stages, project types and common myths, in one guide.
What Is Data Driven Design? How to Improve Website Performance with Evidence
How to make design decisions with evidence: quantitative and qualitative data, heatmaps, session recordings, user testing, a hypothesis template and a six step loop.
How to Build Trust on Your Website: Trust Signals That Turn Visitors into Customers
Trust on a website comes from proof: case studies, independent reviews, certificates, open contact details, clear pricing and real photos. Plus why fake signals backfire and a checklist.
How to Design a Website Navigation Menu That People Actually Use
From mega menus to mobile menus, labels to footers: how to design a website navigation menu that visitors understand at a glance, based on real projects.
Corporate Website Design: The Complete Process and Technical Choices
Discovery, sitemap, content, design, development, testing and launch: the end to end corporate website process, plus CMS and hosting decisions.
Website Testing Before Launch: A Practical Pre-Launch QA Checklist
What to test before a new website goes live, with which tool and against which pass criterion: a practical QA checklist from browsers to security, with a table.
How to Do Conversion Rate Optimization on a Business Website: A Practical CRO Process
A practical CRO process for business websites: clean tracking, research, reasoned hypotheses, ICE and PIE prioritization, A/B testing, sample size math and reading results.