Homepage Design: What Should Your Homepage Include?
What should homepage design include? Learn what belongs on the first screen, how to place CTAs and trust signals, and how to handle mobile and speed.
Web
Guides on web design, getting a website built, speed, user experience and technical foundations.
300 posts
What Is Above the Fold? A Practical Web Design Guide
Above the fold is the screen area users see without scrolling. We explain the definition, mobile behavior, hero content and CTA placement, backed by Nielsen Norman Group research.
What Is LCP? How to Optimize Largest Contentful Paint
LCP measures how quickly the biggest element on your page appears. Here are the thresholds, the four subparts, and a practical order for fixing a slow score.
Cumulative Layout Shift (CLS): What It Is and How to Fix It
Cumulative layout shift (CLS) explained: thresholds, how the score works, the most common causes and practical fixes for images, ads, fonts and animations.
Best Fonts for Ecommerce Websites: Readable and Fast Choices
The best fonts for ecommerce are legible, fast and complete in character support. A practical guide to font choice, loading speed and special characters for online stores.
Why Is Site Search Important for UX and Conversions?
Site search takes motivated visitors straight to their goal. We explain conversion impact, search analytics, autocomplete, zero results pages and how to measure it in GA4.
How Does Product Filtering Affect Ecommerce Sales? UX and SEO
Product filtering lifts sales when it is built well and hurts speed, UX and crawling when it is not. Our guide covers filter UX, mobile, INP and faceted URL SEO.
Ecommerce Page Speed: Does It Affect Sales? Sourced Data
How does ecommerce page speed affect conversion? Sourced Google, Deloitte, Vodafone and Renault data, common bottlenecks, and the order in which to fix them.
Content Structure for UX: How to Build One Step by Step
A UX-focused content structure: reader intent, F-pattern scanning, outline, heading hierarchy, first screen, CTA placement, mobile layout and testing, with a sample outline.
What Is the F-Pattern in Web Design? How Users Really Scan Your Pages
People scan, they do not read. I explain the F-pattern through eyetracking research, how it compares with the Z-pattern and layer-cake reading, mobile behavior and what to change in your design.