What Is SXO? Search Experience Optimization for Conversion-Focused Pages
SXO treats rankings and conversions as one plan. Learn how to read search intent, analyse the SERP backwards, design the first screen, measure results and run A/B tests.
Web
Guides on web design, getting a website built, speed, user experience and technical foundations.
300 posts
How to Use Contrast in Design: Visual Hierarchy and WCAG Contrast Ratios
Contrast is more than black and white. Learn how to build visual hierarchy, which WCAG contrast ratios apply to text and interface elements, and the contrast mistakes I find most often in audits.
How to Build a Law Firm Website: A Compliance First Guide for Lawyers
A compliance first guide to building a law firm website: permitted information, practice area wording, testimonial risks, SEO and ad limits, and privacy basics.
WordPress vs Custom Website: The Right Choice for a Business Site
Compare WordPress and a custom website on cost, security, plugin dependency, performance, flexibility and maintenance, and see which project suits each.
How to Choose a Domain Name: A Practical Guide for Businesses
What to check when choosing a domain name: extensions, country code rules, trademarks, ownership, security, renewals and a practical pre launch checklist.
How to Choose Web Hosting for Your Website: Key Server Criteria
Shared, VPS, cloud and managed hosting compared, plus server location, resource sizing, backups, SLA terms, support and security. A vendor neutral guide with a checklist.
Starting an Ecommerce Website: A Beginner's Checklist Before You Launch
A practical starter checklist for your first online store: platform choice, payments, shipping, consumer rules, privacy, product data, tracking and the first marketing channels.
Professional Photography for Websites: What It Adds and How It Beats Stock Photos
Professional photography vs stock photos: trust, licence risks, shoot planning, consent, SEO and speed impact, and how to balance the budget.
How to Choose a Payment Gateway: What to Check Before You Sign
A practical guide to choosing a payment gateway: bank vs PSP, true cost, payouts, 3D Secure, PCI DSS, licensing, contracts and a scorecard you can reuse.
Business Website Cost: What Actually Drives the Price of a Professional Company Website?
Why do quotes for the same company website differ so much? I break down the line items, pricing models and hidden costs so you can compare quotes on the same scope.