What Is WWW? How the World Wide Web Works and Why It Matters
The history of the WWW, how it differs from the internet, how URL, HTTP and HTML fit together, and how to pick a canonical www or non-www domain.
Web
Guides on web design, getting a website built, speed, user experience and technical foundations.
300 posts
How to Choose Web Design Packages: A Guide to Finding the Right Fit for Your Business
Choose web design packages by scope, not by name: tiers, a scope checklist, hidden costs, maintenance and a step-by-step way to match your needs.
How to Choose a Web Design Agency: Criteria That Separate the Right Partner
Portfolio, process, reference checks, ownership and support: the five criteria that help you choose a web design agency, plus a weighted scoring table.
Color Psychology in Web Design: How to Choose Colors That Work
Do colors really boost sales? How color perception depends on context, how to build a palette, which WCAG contrast ratios apply and how to fit your brand color.
How to Choose Web Typography: How Fonts Shape User Experience
A practical guide to web typography: font pairing, size and line length, language support, font-display, subsetting and variable fonts for readable, fast pages.
Corporate Website Examples: Lessons from Well Designed Business Sites
Design principles from well known brands' public websites, sorted by category: technology, B2B software, industry, government, retail and professional services, with one lesson from each.
How to Design a Great Scroll Experience on Your Website
Page rhythm, the fold myth, scroll depth tracking in GA4, sticky elements, how infinite scroll affects SEO and the performance risk of scroll animations.
Web Design Agency vs Freelancer: Pros, Cons and How to Choose
Compare agencies and freelancers on cost, continuity, team, risk and contract, and find out which kind of web project fits each model.
How to Write a Website Design Brief: A Template for Briefing Your Agency
What belongs in the website design brief you send an agency? From goals and budget to out of scope items and success metrics, plus a template you can fill in.
What Makes a Great Ecommerce Product Page? A Guide to Product Pages That Sell
From the title and price block to the variant picker and Product schema, here are the components of an ecommerce product page that sells, plus the mistakes to avoid.