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Blog · Page 107
A brand is no longer what you say; it's what people find online.
DSA targets your website content instead of keywords. Learn the target types, page feeds, negative targets, the search terms report and the timeline for the DSA upgrade to AI Max.
Google now shows how many times people viewed your Business Profile posts again. Here is what the metric covers, where its limits are and how to read it alongside GA4.
Exact match no longer means identical words. I explain close variants, keyword prioritization, negative exact match and how to use brackets next to AI Max, based on Google's own documentation.
What is Google Ads AI Max and should you turn it on? Search term matching, text customization, final URL expansion, reporting, risks, experiments and the DSA upgrade timeline explained.
SXO treats rankings and conversions as one plan. Learn how to read search intent, analyse the SERP backwards, design the first screen, measure results and run A/B tests.
Queries that tools rate at zero often carry the warmest demand. A practical method to find, score, cluster and convert low volume searches.
Why is SEO not working? I walk through the 10 most common SEO mistakes, from wrong search intent and unindexed pages to wrong KPIs and AI Overviews, with the symptom, the Search Console check and the fix.
How do you find sites that link to your competitors but not to you? I walk through link gap tools, data cleaning, quality criteria and a scored opportunity list, step by step.
How do Trendyol product, store, influencer and Meta ads work? I explain CPC and CPM billing, official budget limits and how to judge ad return against profit, using Trendyol's own sources.
Contrast is more than black and white. Learn how to build visual hierarchy, which WCAG contrast ratios apply to text and interface elements, and the contrast mistakes I find most often in audits.
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