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Blog · Page 100
A brand is no longer what you say; it's what people find online.
Turkey amended its advertising regulation: Turkish influencer labels, a ten day discount reference price, AI disclosure, targeting transparency and verified reviews. What foreign brands must change.
Banner blindness is the habit of skipping anything that looks like an ad. Eye tracking findings, the difference from creative fatigue and practical creative tips.
Meta's former dynamic product ads, now Advantage+ catalog ads: requirements, pixel events, setup steps, audience structure, creative options and common mistakes.
Strangers do not respond to messages written for loyal customers. Awareness stages, offer design, creative frameworks, honest social proof and funnel steps for cold traffic.
Customer lifetime value formulas, a step by step example, the LTV to CAC ratio, payback period and how CLV should change your ROAS targets and ad budget.
Customer Match lets you target or exclude your own customers in Google Ads. Here are the eligibility rules, file format, upload steps, the 540 day limit and what GDPR consent means for your lists.
A Google Ads Demand Gen campaign creates new demand on YouTube, Discover and Gmail. Formats, asset sizes, channel controls, audiences, bidding and measurement explained.
A Meta traffic campaign brings visitors, not buyers. Link clicks vs landing page views, a step by step setup, measurement, and the situations where you should skip the Traffic objective.
A Meta brand lift test measures how ads change recall and awareness against a holdout group. Eligibility, minimum budgets, poll questions and how to read results.
How Meta attribution windows work, what the link click change means, standard versus incremental attribution, and why Ads Manager and GA4 numbers differ, based on official sources.
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