What Is the Meta Pixel and How Do You Set It Up? Pixel, Conversions API and Consent Guide
A practical Meta Pixel setup guide based on Meta's official docs: base code, standard events, Conversions API, deduplication, testing and GDPR consent.
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A brand is no longer what you say; it's what people find online.
What Is Generative AI? A Beginner's Guide to How It Works and What It Can Do
Learn generative AI without the jargon: how it works, the main types, real business uses, its limits and risks, and practical first steps to start using it safely.
Estimated Delivery Date on Product Pages: Should You Show It and How to Get It Right
A concrete delivery day on the product page removes doubt, but it is also a promise. How to calculate it, where to place it, how Merchant Center handles it and what the law expects.
URL Parameters and SEO: How Query Strings Affect Crawling, Canonicals and Faceted Navigation
Filter, sort and UTM parameters can turn one page into hundreds of URLs. Use Google's official guidance to set up canonicals, robots.txt and faceted navigation the right way.
Second Item Discount: How Buy One Get One 50% Off Affects Average Order Value and Margin
Second item 50% off is really a 25% discount. Use pricing psychology research, a break even margin formula, setup tips, return rules and a testing plan to run the offer by the numbers.
Trendyol Coupons for Sellers: Coupon Types, Setup, Limits and Budget Explained
How Trendyol coupons work in the international and Turkish seller panels: coupon types, setup steps, stock and duration limits, budget and commission, plus the mistakes that waste margin.
Google Ads vs Meta Ads for Ecommerce: Which Channel Should You Choose?
Google Ads captures existing demand, Meta Ads creates new demand. How to choose a channel for your online store by product type, margin and data volume, and how to split budget.
Why Is Googlebot Crawling Less? Causes of a Crawl Rate Drop and How to Fix Them
Why Googlebot crawls a page less: slow responses, 5xx and 429 errors, robots.txt failures, duplicate URLs, canonical and internal link signals, plus a diagnosis with Crawl Stats and server logs.
Trendyol Seller Badges Explained: Successful Seller, Fast Seller and Blue Tick Requirements
The current rules for Trendyol's Successful Seller, Fast Seller, Blue Tick and Authorised Seller badges, their refresh calendar, seller score thresholds and a monthly routine to keep them.
What Is ThruPlay on Meta? How to Increase Your Video View Rate
Meta's official ThruPlay definition, billing and cost per ThruPlay, which objectives support it, and the creative choices that raise your video view rate.