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Blog · Page 132
A brand is no longer what you say; it's what people find online.
What is GEO, how does it differ from SEO, and how do you get your brand cited in AI Overviews, ChatGPT and Gemini? A sourced, practical guide with a 30 day plan from 14 years in the field.
How I set up B2B Google Ads search campaigns as a lead quality system: intent based keywords, negatives from day one, CRM feedback, bidding ladder and a 90 day plan.
How I build remarketing as a layered system: one list, message and duration per funnel stage, with Google, Meta and LinkedIn rules, a budget example and measurement traps.
How I design category architecture for big catalogs: card sorting, depth decisions, filter and pagination rules, breadcrumbs and the metrics that prove it works.
Social media gets discovered, the website gets the sale. A four layer integration method with tables, UTM standards, preview fixes and a weekly routine to grow measurable traffic.
A field tested method to find customers on LinkedIn: profile first, then a named list, then honest conversations, and an offer only at the end. Includes Lead Gen Forms, ad targeting and a 30 day plan.
A six step method for handling a social media crisis: detection thresholds, a severity table, holding statement templates, apology structure and a thirty day recovery plan, with sourced consumer data.
A practical guide to AI visibility: open your site to the right AI crawlers, write passages ChatGPT and Gemini can quote, build brand proof on independent sites and measure the result in 90 days.
Hreflang is a matching job, not a translation job. A practical guide to writing, placing and testing hreflang tags on a multilingual site, using talhaaslan.com as the live example.
AI did not invent a new technical SEO. It raised the price of ignoring the old one. Here is my 7 step checklist for bots, rendering, speed and logs.
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