Website Planning Mistakes: Strategic Errors and How to Fix Them
From launching without a goal to skipping the measurement plan: the strategic website planning mistakes I see most often, with a practical fix for each one.
Blog · Page 122
Latest Posts
A brand is no longer what you say; it's what people find online.
Digital Asset Management Plan: How to Own Your Domains, Accounts and Media for a Sustainable Web Strategy
How to keep domains, hosting, ad and analytics accounts and your media library in your company name, organise access and switch agencies without losing a thing.
How to Use AI on Your Website: Chatbots, Content Generation and Data Analysis
Chatbots, semantic search, personalization, AI content and analytics on a live site: when to use each, which risks to manage and how to measure success.
What Is a Headless CMS? Pros and Cons for Modern Web Projects
I compare a headless CMS with a traditional CMS across APIs, frontend frameworks, SEO and rendering, cost and editor experience, then give you a decision table for your project.
How to Build a GDPR and KVKK Compliant Website: A Business Guide
Privacy notices, consent, cookie controls, international transfers and KVKK: what a business website must set up on the technical side to meet GDPR.
How to Optimize Visual Language and UX on an Ecommerce Website
How to improve your store with product photo standards, better galleries, cleaner category pages, focused product cards and a cart that answers every question.
Website Metrics to Track After Launch: The First 90 Days
Your site is live, so what should you watch? Here is how I track indexing, Core Web Vitals, conversions, engagement and errors during the first 90 days after launch.
How to Align Content and Design on a Business Website
Design done but the copy does not fit? Learn content-first design, designing with real copy, content templates by page type and a shared designer and writer workflow.
What Is Minimalist Web Design? How Simple Design Creates More Impact
Minimalist web design is about selection, not deletion. Principles, white space, limited palettes, typography, the hidden cost of oversimplifying, and which sites it suits.
One Page Website vs Multi-Page Site: Which Structure Fits Your Business?
I compare one page and multi-page websites on SEO, conversions, paid traffic, speed and maintenance, then give you a decision table to pick the structure that fits your business.