Web

Guides on web design, getting a website built, speed, user experience and technical foundations.

300 posts

Does a WhatsApp Button on a Website Increase Conversions?

A WhatsApp button does not lift conversions by itself. We explain which industries benefit, placement, prefilled messages, after-hours expectations and click tracking.

Thank You Page Design: What to Show After a Form Submission

The thank you page after a form is one of the most overlooked chances on a website. Here is what to say, which next step to offer and how to measure conversions correctly.

Client Logo Section: When Does a Logo Strip Build Trust?

A client logo section builds trust only when logos are approved, well chosen and linked to proof. A guide to permission, count, color, motion and accessibility.

Should a Website Use a Preloader Loading Screen?

A preloader hides content, delays LCP and makes the wait visible. When is it acceptable, and what should you use instead? A practical guide with a checklist.