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Growth on Instagram, TikTok, YouTube and LinkedIn, influencer partnerships and content production.
207 postsSent a follow request to a private account by accident? Here is how to cancel it, whether the other person gets notified and whether any trace stays in their list, with the certain and uncertain parts kept apart.
X made likes private for everyone in June 2024. This guide shows where your own likes live, how to check who liked your posts and what you can no longer see on other profiles.
Organic growth or paid ads is the wrong question. Learn the order, the ratio and the metrics I use to split social media budgets, with real benchmarks and example calculations.
Social media gets discovered, the website gets the sale. A four layer integration method with tables, UTM standards, preview fixes and a weekly routine to grow measurable traffic.
A field tested method to find customers on LinkedIn: profile first, then a named list, then honest conversations, and an offer only at the end. Includes Lead Gen Forms, ad targeting and a 30 day plan.
A six step method for handling a social media crisis: detection thresholds, a severity table, holding statement templates, apology structure and a thirty day recovery plan, with sourced consumer data.
A goal-first method for sizing your social media advertising budget: the formula, the learning-phase check, platform minimums, an example calculation and starting monthly ranges by industry in USD.
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