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Guides on technical SEO, content, keywords, local SEO and improving rankings.
255 postsThe user experience factors Google names in its official page experience documentation: Core Web Vitals, HTTPS, mobile display, intrusive interstitials, ads and main content clarity.
Starting from Google's four-months-to-a-year statement, I break the SEO timeline into layers and explain what speeds it up, what slows it down and which indicators show progress.
How to connect a keyword list to real pages: inventory, intent clusters, SERP comparison, a mapping sheet template and cannibalization checks in Search Console.
Domain change, HTTPS, CMS switch, URL structure, hosting move or site merger: a separate SEO checklist for each migration type, redirect rules and a 30 day monitoring plan.
SaaS SEO and GEO for software companies: feature, integration, comparison and docs pages, the free trial funnel and getting recommended by ChatGPT and Gemini.
A guide to international SEO and GEO consulting for companies going abroad: who needs it, when to start, how to pick a market and how to think about cost.
Adding a language is not enough. From URL structure and localization to market-specific keywords and local signals, here is how to turn each language version into a real market.
I sell SEO consulting, so here is the honest filter: which Search Console reports to open, Google's published thresholds, the company profiles that genuinely need help, and the cases where hiring anyone wastes money.
Most Google searches now end without a click. Learn what zero click searches are, how to spot them in Search Console and how to keep your brand visible and contactable.
Google ranks map results on relevance, distance and prominence. Here is the five lever system I use to move businesses up the map without tricks, plus a seven day cleanup plan.
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