SEO

Guides on technical SEO, content, keywords, local SEO and improving rankings.

255 posts

Ecommerce SEO: How to Rank Product and Category Pages on Google

How to do ecommerce SEO: make category pages your main ranking pages, control filter URLs and variants, handle out of stock products and use Product markup and Merchant Center free listings, based on Google's docs.

Sitemap lastmod: What It Is and How to Use It Correctly

Lastmod is the date of a page's last meaningful change in your sitemap. Here is how Google and Bing use it, which mistakes erode trust, and how to generate an accurate value.