How to Use AI on Your Website: Chatbots, Content Generation and Data Analysis
Chatbots, semantic search, personalization, AI content and analytics on a live site: when to use each, which risks to manage and how to measure success.
Artificial Intelligence
AI tools, marketing with ChatGPT and Gemini, GEO and visibility in AI search.
118 posts
AI in Web Design and Automation: What Will the Website of the Future Look Like?
From design tools and code generation to personalisation and automated testing: what AI really speeds up in website production, where it falls short and which trends come next.
Is SEO Dead in the AI Era? How to Run SEO and GEO Together
AI answers cut clicks, but SEO is not dead. A data backed look at the debate and a step by step plan to run SEO and GEO as one program.
SEO vs GEO vs AEO: What They Mean and How the New Search Ecosystem Fits Together
SEO, GEO and AEO are floors of the same building. A comparison of their goals, shared foundation, measurement and priorities by business type.
How to Write Content for AI Overviews: A Guide to Appearing in Google's AI Summaries
No special format, no secret file: AI Overviews reward clear, citable answers. My answer-first, proof-second method with official Google guidance and real data.
Which Brands Do AI Search Engines Recommend? How to Become Visible in ChatGPT and Gemini
AI search engines recommend the brands mentioned most consistently across the web. Here is how ChatGPT, Gemini and Google AI Mode choose, how to measure your visibility, and a 90 day plan.
What Is GEO (Generative Engine Optimization)? A Guide to Getting Your Brand Featured in AI Search
What is GEO, how does it differ from SEO, and how do you get your brand cited in AI Overviews, ChatGPT and Gemini? A sourced, practical guide with a 30 day plan from 14 years in the field.
How Does Your Brand Show Up in ChatGPT and Gemini? A Guide to Increasing AI Visibility
A practical guide to AI visibility: open your site to the right AI crawlers, write passages ChatGPT and Gemini can quote, build brand proof on independent sites and measure the result in 90 days.