How to Use AI in Business: A Practical Guide for Every Department
A department by department guide to AI in business: picking the right process, a four to eight week pilot, data protection, ROI measurement and the mistakes I see most often.
Artificial Intelligence
AI tools, marketing with ChatGPT and Gemini, GEO and visibility in AI search.
118 posts
How to Create a Custom GPT in ChatGPT: A Step by Step Guide
Building a custom GPT in ChatGPT: plan eligibility, Create vs Configure, writing instructions, knowledge limits, actions, testing, sharing, leakage risks and a comparison with Projects and Gems.
How to Use AI in Screaming Frog: Prompts, Embeddings and Semantic Similarity Guide
Connecting the SEO Spider to AI, the prompt library, bulk alt text and meta drafts, embeddings for semantic similarity, the content cluster diagram and API cost control.
AI in Ecommerce: Practical Use Cases That Actually Work for Online Stores
From product recommendations to demand forecasting, Performance Max to return analysis: the AI use cases that make money for online stores, and the ones that carry real risk.
AI Traffic in GA4: How to Detect and Analyse Visits from ChatGPT, Perplexity and Gemini
How to separate visits from ChatGPT, Perplexity, Gemini and Claude in GA4 with regex and a custom channel group, analyse them in Explore and report them honestly.
AI Crawlers Explained: How to Manage GPTBot, ClaudeBot and PerplexityBot with robots.txt and llms.txt
GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended compared; robots.txt templates, fake bot checks and where the llms.txt proposal really fits.
AI Content Creation Limitations: 7 Things AI Still Struggles With
AI drafts fast, but it struggles with accuracy, freshness, experience, brand voice, local nuance, expert judgment and original ideas. Here are the seven limits and how to manage them.
How Is AI Changing Content Marketing? Current Data, New Workflows and Predictions
What still has value once AI makes content cheap: current data, workflows, Google's stance, team roles, measurement and where content marketing is heading next.
GEO for Ecommerce: How to Get Your Products into ChatGPT and Google AI Mode Recommendations
Practical steps on feeds, product markup, descriptions, reviews and measurement to get your products into shopping recommendations from ChatGPT, Google AI Mode and Perplexity.
What Is WebMCP? The Agentic Web and Websites That Work With AI Agents
WebMCP lets websites expose forms and functions to AI agents as tools. How it works, where it stands in Chrome, and what business owners should prepare now.