Mere Exposure Effect: Why Does Seeing Your Brand Again Build Liking?
Why does seeing a brand again make people like it? We explain the mere exposure effect, ad wear-out from overexposure, and frequency caps with primary sources.
Blog · Page 51
Latest Posts
It's never too late for digital; the only mistake is never starting.
Peak-End Rule: Which Moments Shape the Customer Experience?
Customers do not remember an experience as a whole. They remember its most intense moment and its end. We explain the peak-end rule and how it applies to digital journeys.
What Is the Fogg Behavior Model? Three Conditions That Move Customers to Act
The Fogg Behavior Model (B=MAP) explains how motivation, ability, and a prompt meet at one moment. Practical steps for offers, friction, and reminders.
What Is Neuromarketing? Methods, Limits and Ethics Explained
Neuromarketing measures brain and body signals to understand consumer response. We explain what it can really tell you, which claims are overstated, and practical options for small businesses.
What Is the Messy Middle? How Shoppers Loop Between Exploration and Evaluation
The messy middle is where shoppers loop between exploration and evaluation. We explain the six biases from Google's research and how to apply them ethically.
Website Image Sizes: How Big Should Hero, Slider and Banner Images Be?
There is no single correct pixel size for hero, slider, banner, favicon or sharing images. Learn to calculate each one from box width, ratio and density, with official values.
Website Legal Requirements: What Must a Business Site Show?
What must a business website show? UK company details, the online service regulations, UK GDPR privacy notices and PECR cookie rules, plus a US note and a 10-minute audit.
How to Migrate From Wix: Domain Transfer, Email and SEO Steps
A Wix site cannot move to another platform as one file. Take inventory, export what you can, map 301 redirects, choose a domain transfer or a DNS change, protect email, then cancel the plan.
Contact Form Spam: How to Stop It Without Annoying Real Customers
Getting junk through your contact form every day? Diagnose the source first, then add the least annoying layers first, and make sure real customer messages never get lost.
Website Slider: Should You Use One? Conversion, Speed, Accessibility
Auto-rotating homepage sliders usually lose to one clear hero image. We summarize W3C, WCAG, NN/g and web.dev findings on speed, accessibility and conversion, plus alternatives and a checklist.