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Blog · Page 3
A brand is no longer what you say; it's what people find online.
Should you publish prices on your website or hide them? A practical decision guide on products vs services, starting at pricing, ranges, packages, quote forms and US pricing rules.
A practical guide for restaurant and cafe sites: HTML menus instead of PDFs, allergen lines, booking and ordering links, Google Business Profile, schema markup and tap to call on mobile.
A step by step BIMI guide: the DMARC policy you need, the SVG Tiny PS logo file, VMC vs CMC certificates, and what Gmail and Apple Mail require before your logo shows in the inbox.
Before you file an AI-made logo: the trademark vs copyright split, why similarity risk is higher, what tool terms decide, how to document human input, and a pre-filing checklist.
Is your logo too close to an existing mark? Use classes, USPTO design search codes, image search, and a simple scoring table to check similarity before you file.
Vivid on screen, flat on paper: learn why brand colors shift in print, how to write Pantone and CMYK values in your brand guidelines, and how to approve a press proof with confidence.
Can you use that font in your logo commercially? A practical guide to OFL, Google Fonts, personal use licenses, outlined artwork, and keeping font license records.
A responsive logo is a family of versions that fits every placement, from a favicon to a storefront sign. Here is which versions you need, how to set minimum size, and what to deliver.
Build a sonic logo that works across Reels, podcasts, app alerts, and hold music. Learn how to brief a composer, set the length, handle music rights, and approach a USPTO sound mark.
A page-by-page brand book template: foundations, logo usage and misuse, color codes, typography, imagery, tone of voice, social templates, accessibility, and a file handoff list.
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