Google Search Profile: What It Is and Who Can Get One
What is a Google search profile, who is eligible, how do you set it up and does it affect SEO? A guide based on official Google sources, including what is still unclear.
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Latest developments from Google, Meta and the digital marketing world, algorithm updates and announcements.
24 posts
Google Business Profile Analytics: How to Link It and Read It
Business Profile data now reports inside Google Analytics 4. Learn the setup steps, required roles, seven metrics, the six-month window and how to interpret the numbers.
Meta Location Fee Explained: 5% Extra on Türkiye Ads
The Meta location fee has applied since 1 July 2026, with 5% on ads shown in Türkiye. See how it hits your invoice, VAT, ROAS and budget plan, with example calculations.
Shopify GA4 Server-Side Integration: What It Is and What Changes
Shopify now sends purchase events from its servers to Google. See what it covers, how deduplication works, how to switch it off, and what store owners should check, based on official sources.
Import Chats to Gemini: How to Move ChatGPT and Claude History
On March 26, 2026, Google let you bring memory and chat history from other assistants into Gemini. Here are the steps, limits, regional gaps and the data risks for businesses.
March Core Update Complete: What Should You Do Next?
Google's March core update began on 27 March and finished on 8 April 2026. Here are the dates, the official wording and the diagnosis steps to follow if traffic changed.
What Is Instagram Instants? The Disappearing Photo Feature Explained
Instagram Instants lets you send unedited photos that vanish after viewing. We explain how it works, the standalone app test, teen protections, and what it means for brands, using official sources.
Turkey Advertising Regulation Changes: What Foreign Brands Need to Know
Turkey amended its advertising regulation: Turkish influencer labels, a ten day discount reference price, AI disclosure, targeting transparency and verified reviews. What foreign brands must change.
Search Console Social Media Reports Are Here: How to Track Instagram, TikTok, X and YouTube on Google
Google added platform properties to Search Console for Instagram, TikTok, X and YouTube. What changed and when, how to set them up, and how to read the data correctly.
Google Ads Bidding Update: What Changed for Target CPA and Target ROAS
Google restored Target CPA and Target ROAS as standalone strategies and changed how budget-limited campaigns bid from August 17. Here is what changed and what you should do.